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Managing creativity in business market relationships
Andersen, Poul Houman; Kragh, Hanne - In: Industrial marketing management : the international … 42 (2013) 1, pp. 82-85
Persistent link: https://www.econbiz.de/10010074151
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Spanning organizational boundaries to manage creative processes: The case of the LEGO Group
Andersen, Poul Houman; Kragh, Hanne; Lettl, Christopher - In: Industrial marketing management : the international … 42 (2013) 1, pp. 125-134
Persistent link: https://www.econbiz.de/10010074156
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Picture this: Managed change and resistance in business network settings
Kragh, Hanne; Andersen, Poul Houman - In: Industrial marketing management : the international … 38 (2009) 6, pp. 641-653
Persistent link: https://www.econbiz.de/10008285712
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Picture this: Managed change and resistance in business network settings
Kragh, Hanne; Andersen, Poul Houman - In: Industrial marketing management : the international … 38 (2009) 6, pp. 641-654
Persistent link: https://www.econbiz.de/10008881933
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Generic rivalry strategies in business networks : towards a conceptualization
Houman Andersen, Poul - In: Journal of business market management : jbm 2 (2008) 2, pp. 99-117
Persistent link: https://www.econbiz.de/10009060652
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Relationship marketing and brand involvement of professionals through web-enhanced brand communities: the case of Coloplast
Houman Andersen, Poul - In: Industrial marketing management : the international … 34 (2005) 3, pp. 285
Persistent link: https://www.econbiz.de/10006238219
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Bridges over troubled water: suppliers as connective nodes in global supply networks
Andersen, Poul Houman; Christensen, Poul Rind - In: Journal of business research : JBR 58 (2005) 9, pp. 1261-1273
Persistent link: https://www.econbiz.de/10006713783
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Dynamic innovation strategies and stable networks in the construction industry - Implanting solar energy projects in the Sydney Olympic Village
Andersen, Poul Houman; Cook, Nicole; Marceau, Jane - In: Journal of business research : JBR 57 (2004) 4, pp. 351-360
Persistent link: https://www.econbiz.de/10006718860
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Relationship marketing and brand involvement of professionals through web-enhanced brand communities: The case of Coloplast
Andersen, Poul Houman - In: Industrial marketing management : the international … 34 (2005) 1, pp. 39-52
Persistent link: https://www.econbiz.de/10006230587
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Export intermediation and the internet: an activity-unbundling approach
Andersen, Poul Houman - In: International marketing review 22 (2005) 2, pp. 147-164
Persistent link: https://www.econbiz.de/10006238217