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1
Uncertainty in ethical consumer choice: a conceptual model
Hassan, Louise
;
Shaw, Deirdre
;
Shiu, Edward
;
Walsh, …
- In:
Journal of consumer behaviour : an international …
12
(
2013
)
3
,
pp. 182-193
Persistent link: https://www.econbiz.de/10010121757
Saved in:
2
Demarketing tobacco through governmental policies – The 4Ps revisited
Shiu, Edward
;
Hassan, Louise M.
;
Walsh, Gianfranco
- In:
Journal of business research : JBR
62
(
2009
)
2
,
pp. 269-278
Persistent link: https://www.econbiz.de/10008162068
Saved in:
3
HELP - for a life without tobacco: a case study on demarketing across two levels
Hassan, Louise M.
;
Shiu, Edward
;
Walsh, Gianfranco
; …
- In:
Marketing intelligence & planning
27
(
2009
)
4
,
pp. 486-502
Persistent link: https://www.econbiz.de/10008259438
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4
Investigating the drivers of consumer intention to buy manufacturer brands
Walsh, Gianfranco
;
Shiu, Edward
;
Hassan, Louise M.
- In:
The journal of product & brand management
21
(
2012
)
5
,
pp. 328-341
Persistent link: https://www.econbiz.de/10010011433
Saved in:
5
Exploring the effectiveness of cigarette warning labels : findings from the United States and United Kingdom arms of the International Tobacco Control (ITC) Four Country Survey
Hassan, Louise M.
;
Shiu, Edward
;
Thrasher, James F.
; …
- In:
International journal of nonprofit and voluntary sector …
13
(
2008
)
3
,
pp. 263-274
Persistent link: https://www.econbiz.de/10009882278
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6
Segmentation in social marketing: Insights from the European Union's multi-country, antismoking campaign
Walsh, Gianfranco
;
Hassan, Louise M.
;
Shiu, Edward
; …
- In:
European journal of marketing : EJM
44
(
2010
)
7
,
pp. 1140-1165
Persistent link: https://www.econbiz.de/10008437642
Saved in:
7
A multi-country assessment of the long-term orientation scale
Hassan, Louise M.
;
Shiu, Edward
;
Walsh, Gianfranco
- In:
International marketing review
28
(
2011
)
1
,
pp. 81-102
Persistent link: https://www.econbiz.de/10008851289
Saved in:
8
Demarketing tobacco through governmental policies – The 4Ps revisited
Shiu, Edward
;
Hassan, Louise M.
;
Walsh, Gianfranco
- In:
Journal of business research : JBR
62
(
2009
)
2
,
pp. 269-279
Persistent link: https://www.econbiz.de/10008879236
Saved in:
9
‘Shockvertising’: An exploratory investigation into attitudinal variations and emotional reactions to shock advertising
Parry, Sara
;
Jones, Rosalind
;
Stern, Philip
;
Robinson, …
- In:
Journal of consumer behaviour : an international …
12
(
2013
)
2
,
pp. 112-121
Persistent link: https://www.econbiz.de/10010094867
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10
Customer-perceived value in business-to-business relationships: A study of software customers
Parry, Sara
;
Rowley, Jennifer
;
Jones, Rosalind
; …
- In:
Journal of marketing management : MM
28
(
2012
)
7
,
pp. 887-912
Persistent link: https://www.econbiz.de/10009994554
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