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Using a Hierarchy-of-Effects Approach to Gauge the Effectiveness of Corporate Social Responsibility to Generate Goodwill Toward the Firm: Financial versus Nonfinancial Impacts
Murray, Keith B.; Vogel, Christine M. - In: Journal of business research : JBR 38 (1997) 2, pp. 141-160
Persistent link: https://www.econbiz.de/10006737119
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State-Trait Communication Apprehension Dimensions and Potential Clients' Responses to Help Offering Ads
Jones, David B.; Murray, Keith B. - In: Psychology & marketing 13 (1996) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10007002104
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Using Consumer Perceptions to Operationalize the Service Construct: Exploratory Research in Theory Extension and Validation
Murray, Keith B.; Schlacter, John L. - In: Psychology & marketing 12 (1995) 6, pp. 501-530
Persistent link: https://www.econbiz.de/10007006433
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Breaking through the cultural clutter: A comparative assessment of multiple cultural and institutional frameworks
Magnusson, Peter; Wilson, Rick T.; Zdravkovic, Srdan; … - In: International marketing review 25 (2008) 2, pp. 183-201
Persistent link: https://www.econbiz.de/10008052394
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Croatia: A country "created from God's tears"
Zdravkovic, Srdan; Amine, Lyn S. - In: Thunderbird international business review 49 (2007) 4, pp. 445-474
Persistent link: https://www.econbiz.de/10007742826
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Meta-analysis of cultural differences: Another slice at the apple
Magnusson, Peter; Baack, Daniel W.; Zdravkovic, Srdan; … - In: International business review : the official journal of … 17 (2008) 5, pp. 520-532
Persistent link: https://www.econbiz.de/10008099647
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Enhancing brand image via sponsorship: Strength of association effects
Zdravkovic, Srdan; Till, Brian D - In: International journal of advertising : the quarterly … 31 (2012) 1, pp. 113-133
Persistent link: https://www.econbiz.de/10009836712
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Does country-of-origin matter to Generation Y?
Zdravkovic, Srdan - In: Young consumers : insight and ideas for responsible … 14 (2013) 1, pp. 89-102
Persistent link: https://www.econbiz.de/10010089421
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Further clarification on how perceived brand origin affects brand attitude: A reply to Samiee and Usunier
Magnusson, Peter; Westjohn, Stanford A.; Zdravkovic, Srdan - In: International marketing review 28 (2011) 5, pp. 497-508
Persistent link: https://www.econbiz.de/10009286454
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"What? I thought Samsung was Japanese": accurate or not, perceived country of origin matters
Magnusson, Peter; Westjohn, Stanford A.; Zdravkovic, Srdan - In: International marketing review 28 (2011) 5, pp. 454-473
Persistent link: https://www.econbiz.de/10009286457