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The challenges facing today's business leaders
Sorrell, Martin - In: Journal of direct, data and digital marketing practice … 9 (2007/08) 1, pp. 3-15
Persistent link: https://www.econbiz.de/10009869234
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Notas y comentarios - Preferencia temporal en el cerebro: Una revisión crítica de las contribuciones de la neuroeconomía al estudio de la elección intertemporal
San Martín, René; Isla, Pablo; Melis, Camilo - In: El trimestre económico 79 (2012) 314, pp. 449-474
Persistent link: https://www.econbiz.de/10009973924
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The future of communications - AGENCIES - Why should you appoint a global agency group? How global groups are becoming service businesses in their own right.
Sorrell, Martin - In: ADMAP : for decisionmakers in advertising, marketing, … 39 (2004) 9, pp. 20-21
Persistent link: https://www.econbiz.de/10006754649
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ICAEW - Guest column
Sorrell, Martin - In: Accountancy : the leading magazine of the accounting world 139 (2007) 1361, pp. 106-107
Persistent link: https://www.econbiz.de/10007595130
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The power of brands - As China's vast market matures, watch for the development of powerful Chinese brands -- On a global scale.
Sorrell, Martin - In: ADMAP : for decisionmakers in advertising, marketing, … (2008), pp. 6-7
Persistent link: https://www.econbiz.de/10007917548
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View from the top - The outlook for 2009 is not all gloom. Six industry leaders give their predictions and advice on how to turn a challenge into an opportunity.
Sorrell, Martin; Lerwill, Robert; Fox, Martha Lane; … - In: ADMAP : for decisionmakers in advertising, marketing, … (2009), pp. 22-23
Persistent link: https://www.econbiz.de/10008168327
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LAST WORD: ASSESSING THE STATE OF PUBLIC RELATIONS
Sorrell, Martin - In: The Public relations strategist : issues and trends … 3 (1997) 4, pp. 48
Persistent link: https://www.econbiz.de/10008122324
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Executive Insights: Globalization -- Scale versus Sensitivity
Sorrell, Martin - In: Journal of international marketing 3 (1995) 3, pp. 97-102
Persistent link: https://www.econbiz.de/10007254865
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Building from scratch a marketing services giant by acquisition : case study and interview with Sir Martin Sorell, Chief executive of WPP
Ghobadian, Abby; O'Regan, Nicholas; Sorrell, Martin - In: Journal of strategy and management 4 (2011) 3, pp. 289-300
Persistent link: https://www.econbiz.de/10009890984
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Riding the Rapids
Sorrell, Martin - In: Business strategy review 8 (1997) 3, pp. 19-26
Persistent link: https://www.econbiz.de/10007197684