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Mind in eBay, body in Macy's :...
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Banerjee, Syagnik
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Measuring intangible effects of m-coupon campaigns on non-redeemers
Banerjee, Syagnik
;
Poddar, Amit
;
Yancey, Scott
; …
- In:
Journal of research in interactive marketing : …
5
(
2011
)
4
,
pp. 258-275
Persistent link: https://www.econbiz.de/10009896850
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Location-based mobile advertisements and gender targeting
Banerjee, Syagnik
;
Dholakia, Ruby Roy
- In:
Journal of research in interactive marketing : …
6
(
2012
)
3
,
pp. 198-214
Persistent link: https://www.econbiz.de/10010048497
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