Narrow search
Showing 1 - 10 of 68
Cover Image
Aligning employee service recovery performance with brand values: The role of brand-specific leadership
Punjaisri, Khanyapuss; Evanschitzky, Heiner; Rudd, John - In: Journal of marketing management : MM 29 (2013) 9, pp. 981-1006
Persistent link: https://www.econbiz.de/10010174945
Cover Image
Revolution in Sales: The Impact of Social Media and Related Technology on the Selling Environment
Marshall, Greg; Moncrief, William; Rudd, John; Lee, Nick - In: The journal of personal selling & sales management 32 (2012) 3, pp. 349-364
Persistent link: https://www.econbiz.de/10009998136
Cover Image
Market orientation in a multiple stakeholder orientation context: implications for marketing capabilities and assets
Greenley, Gordon E.; Hooley, Graham J.; Rudd, John M. - In: Journal of business research : JBR 58 (2005) 11, pp. 1483-1494
Persistent link: https://www.econbiz.de/10006714954
Cover Image
Control of electronic channel affiliates: An exploratory study and research propositions
Gilliland, David I.; Rudd, John M. - In: Journal of business research : JBR 66 (2013) 12, pp. 2650-2656
Persistent link: https://www.econbiz.de/10010181277
Cover Image
Strategic planning and performance: Extending the debate
Rudd, John M.; Greenley, Gordon E.; Beatson, Amanda T.; … - In: Journal of business research : JBR 61 (2008) 2, pp. 99-108
Persistent link: https://www.econbiz.de/10007893895
Cover Image
Determining Consumer Satisfaction and Commitment Through Self-Service Technology and Personal Service Usage
Beatson, Amanda; Coote, Leonard V.; Rudd, John M. - In: Journal of marketing management : MM 22 (2006) 7-8, pp. 853-882
Persistent link: https://www.econbiz.de/10007376605
Cover Image
B ORGANIZATIONAL BEHAVIOR - Market orientation in a multiple stakeholder orientation context: Implications for marketing capabilities and assets - Bz:140
Greenley, Gordon E.; Hooley, Graham J.; Rudd, John M. - In: Operations research, Management science : OR MS ; the … 46 (2006) 3, pp. 28141
Persistent link: https://www.econbiz.de/10007279705
Cover Image
Strategic planning differences among different multiple stakeholder orientation profiles
Greenley, Gordon E.; Hooley, Graham J.; Broderick, Amanda J. - In: Journal of strategic marketing 12 (2004) 3, pp. 163-182
Persistent link: https://www.econbiz.de/10007229477
Cover Image
Antecedents to strategic flexibility: Management cognition, firm resources and strategic options
Combe, Ian A.; Rudd, John M.; Leeflang, Peter S.H.; … - In: European journal of marketing : EJM 46 (2012) 10, pp. 1320-1340
Persistent link: https://www.econbiz.de/10010023235
Cover Image
Strategic planning and performance: Extending the debate
Rudd, John M.; Greenley, Gordon E.; Beatson, Amanda T.; … - In: Journal of business research : JBR 61 (2008) 2, pp. 99-109
Persistent link: https://www.econbiz.de/10008880240