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NOTES - Cultural Adaptation of Business Expatriates in the Host Marketplace
Jun, Sunkyu; Gentry, James W.; Hyun, Yong J. - In: Journal of international business studies : JIBS ; a … 32 (2001) 2, pp. 369-378
Persistent link: https://www.econbiz.de/10005892792
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The Influence of Editorial Context on Consumer Response to Advertisements in a Specialty Magazine
Jun, Sunkyu; Putrevu, Sanjay; Hyun, Yong J.; Gentry, … - In: Journal of current issues and research in advertising : … 25 (2003) 2, pp. 1-12
Persistent link: https://www.econbiz.de/10008117840
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An Investigation of Newspaper Ad Memory As Affect Context Involvement and Ad Size -- A Korean Case
Hyun, Yong J.; Gentry, James W.; Park, Chanwook; Jun, Sunkyu - In: Journal of current issues and research in advertising : … 28 (2006) 1, pp. 45-56
Persistent link: https://www.econbiz.de/10008126891
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Consumer Acculturation Processes and Cultural Conflict: How Generalizable Is a North American Model for Marketing Globally?
Gentry, James W.; Jun, Sunkyu; Tansuhaj, Patnya - In: Journal of business research : JBR 32 (1995) 2, pp. 129-140
Persistent link: https://www.econbiz.de/10006742266
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The Effects of Acculturation on Commitment to the Parent Company and the Foreign Operation
Jun, Sunkyu; Lee, Sunkoo; Gentry, James W. - In: International business review : the official journal of … 6 (1997) 5, pp. 519-536
Persistent link: https://www.econbiz.de/10005980773
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ARTICLES - Cultural Values Reflected in Theme and Execution: A Comparative Study of U.S. and Korean Television Commercials
Cho, Bongjin; Kwon, Up; Gentry, James W.; Jun, Sunkyu; … - In: Journal of advertising : official publication of the … 28 (1999) 4, pp. 59-74
Persistent link: https://www.econbiz.de/10008120780
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Context effects and context maps for positioning
Hahn, Minhi; Won, Eugene; Kang, Hyunmo; Hyun, Yong J. - In: International journal of market research : JMRS ; the … 48 (2006) 2, pp. 155-178
Persistent link: https://www.econbiz.de/10006691003
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Financing as a Marketing Strategy
Seog, S.Hun; Hyun, Yong J. - In: Marketing science : the marketing journal of the … 28 (2009) 3, pp. 526-540
Persistent link: https://www.econbiz.de/10008263141
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Effects of perceived behavioral control on the consumer usage intention of e-coupons
Kang, Hyunmo; Hahn, Minhi; Fortin, David R.; Hyun, Yong J. - In: Psychology & marketing 23 (2006) 10, pp. 841-864
Persistent link: https://www.econbiz.de/10007279760
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A model to investigate the influence of marketing-mix efforts and corporate image on brand equity in the IT software sector
Kim, Ji-Hern; Hyun, Yong J. - In: Industrial marketing management : the international … 40 (2011) 3, pp. 424-439
Persistent link: https://www.econbiz.de/10008884372