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New Product Preannouncements and Shareholder Value: Don't Make Promises You Can't Keep
Sorescu, Alina; Shankar, Venkatesh; Kushwaha, Tarun - In: Journal of marketing research : JMR 44 (2007) 3, pp. 468-489
Persistent link: https://www.econbiz.de/10007751279
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New product preannouncements and shareholder value : don't make promises you can't keep ; report No. 06-116
Sorescu, Alina; Shankar, Venkatesh; Kushwaha, Tarun - In: MSI reports : working paper series (2006) 3, pp. 23-48
Persistent link: https://www.econbiz.de/10009893469
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Innovations in Retail Business Models
Sorescu, Alina; Frambach, Ruud T.; Singh, Jagdip; … - In: Journal of retailing 87 (2011) 1, pp. 3-17
Persistent link: https://www.econbiz.de/10009177974
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EXECUTIVE SUMMARY: BEATING A BEHEMOTH
Mukherji, Prokriti; Sorescu, Alina; Prabhu, Jaideep C; … - In: Business strategy review 22 (2011) 3, pp. 76-78
Persistent link: https://www.econbiz.de/10009263596
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Behemoths at the Gate: How Incumbents Take on Acquisitive Entrants (and Why Some Do Better Than Others)
Mukherji, Prokriti; Sorescu, Alina; Prabhu, Jaideep C; … - In: Journal of marketing 75 (2011) 5, pp. 53-71
Persistent link: https://www.econbiz.de/10009333745