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Toward A Code of Ethics for Marketing Educators
Sirgy, M.Joseph; Johar, J.S.; Gao, Tao - In: Journal of business ethics : JOBE 63 (2006) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10006872546
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Reducing buyer decision-making uncertainty in organizational purchasing: can supplier trust, commitment, and dependence help?
Gao, Tao; Sirgy, M.Joseph; Bird, Monroe M. - In: Journal of business research : JBR 58 (2005) 4, pp. 397-405
Persistent link: https://www.econbiz.de/10006713949
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ENGAGING WITH DIGITAL CHINA - Consumer Adoption Intentions Toward the Internet in China: The Effects of Impersonal and Interpersonal Communication Channels
Wei, Yinghong; Frankwick, Gary L; Gao, Tao; Zhou, Nan - In: Journal of advertising research 51 (2011) 4, pp. 594-608
Persistent link: https://www.econbiz.de/10009815786
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Antecedents of consumer attitudes toward mobile marketing: A comparative study of youth markets in the United States and China
Gao, Tao; Rohm, Andrew J.; Sultan, Fareena; Huang, Suping - In: Thunderbird international business review 54 (2012) 2, pp. 211-225
Persistent link: https://www.econbiz.de/10009834927
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What causes multinational companies to increase resource commitments during financial crises in emerging markets?
Gao, Tao; Sarraf, Talin E. - In: Multinational business review 17 (2009) 2, pp. 13-35
Persistent link: https://www.econbiz.de/10009889610
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Antecedents to Consumer Perceptions of Sacredness in Extended Service Experiences
McGinnis, Lee; Gentry, James; Gao, Tao - In: Journal of service research : JSR 15 (2012) 4, pp. 476-489
Persistent link: https://www.econbiz.de/10010036795
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Independent Musicians' Needs for and Satisfaction with Business Services from External Providers: An Exploratory Study
Gao, Tao; Delava, Brittanie; Doyle, Myke; Shingler, Matt; … - In: Services marketing quarterly 30 (2009) 2, pp. 104-121
Persistent link: https://www.econbiz.de/10008233301
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Studying organizational commitment with the OCQ in the Korean retail context: Its dimensionality and relationships with satisfaction and work outcomes
Lee, Keun; Gao, Tao - In: The international review of retail, distribution and … 15 (2005) 4, pp. 375-400
Persistent link: https://www.econbiz.de/10007148357