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A relational classification of online banking customers
Rajaobelina, Lova; Brun, Isabelle; Toufaily, Élissar - In: The international journal of bank marketing : IJBM 31 (2013) 3, pp. 187-205
Persistent link: https://www.econbiz.de/10010099632
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Le livre blanc du Bassin annécien - Une démarrhe aussi instructive qu'opérationnelle
Brun, Isabelle; Pacini, Vincent - In: Futuribles : analyse et prospective ; revue mensuelle (2007) 328, pp. 23-38
Persistent link: https://www.econbiz.de/10007942757
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Children's influence on family decision-making: a restaurant study
Labrecque, Joanne; Ricard, Line - In: Journal of business research : JBR 54 (2001) 2, pp. 173-176
Persistent link: https://www.econbiz.de/10006724912
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SPECIAL ISSUE: STRATEGY IMPLEMENTATION AND ASSESSMENT RESEARCH - Explaining and Evaluating the Implementation of Organizational Relationship Marketing in the Banking Industry: Clients' Perception
Ricard, Line; Perrien, Jean - In: Journal of business research : JBR 45 (1999) 2, pp. 199-210
Persistent link: https://www.econbiz.de/10006730906
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The Implementation of Relationship Marketing in Commercial Banking
Perrien, Jean; Filiatrault, Pierre; Ricard, Line - In: Industrial marketing management : the international … 22 (1993) 2, pp. 141-148
Persistent link: https://www.econbiz.de/10006358905
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The Meaning of a Marketing Relationship: A Pilot Study: The marketing relationship does not mean the same for a supplier or a buyer
Perrien, Jean; Ricard, Line - In: Industrial marketing management : the international … 24 (1995) 1, pp. 37-44
Persistent link: https://www.econbiz.de/10006335784
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Customer loyalty to a commercial website: Descriptive meta-analysis of the empirical literature and proposal of an integrative model
Toufaily, Elissar; Ricard, Line; Perrien, Jean - In: Journal of business research : JBR 66 (2013) 9, pp. 1436-1447
Persistent link: https://www.econbiz.de/10010121581
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New product development: Customers' and suppliers' assessment of the same project
Sicotte, Hélène; Préfontaine, Lise; Ricard, Line; … - In: International journal of technology management : IJTM 27 (2004) 2-3, pp. 176-192
Persistent link: https://www.econbiz.de/10006964720