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Patterson, Maurice
15
O'Malley, Lisa
10
Larsen, Gretchen
8
Evans, Martin
4
Sabri, Ouidade
4
Lawson, Rob
3
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2
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1
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1
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Journal of marketing management : MM
7
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4
European journal of marketing : EJM
3
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2
International journal of advertising : the quarterly review of marketing communications
1
International journal of retail & distribution management
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OLC EcoSci
ECONIS (ZBW)
54
Other ZBW resources
27
RePEc
22
USB Cologne (EcoSocSci)
2
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1
Taboo advertising : can humor help to attract attention and enhance recall?
Sabri, Ouidade
- In:
Journal of marketing theory and practice
20
(
2012
)
4
,
pp. 407-422
Persistent link: https://www.econbiz.de/10010076438
Saved in:
2
Consumer Affairs in Rural New Zealand
Larsen, Gretchen
;
Lawson, Robert W.
;
Fischer, Wolfgang Chr
- In:
Journal of consumer policy : consumer issues in law, …
25
(
2002
)
2
,
pp. 233-256
Persistent link: https://www.econbiz.de/10006767779
Saved in:
3
Examining the Effect of Market Orientation On Innovativeness
Tajeddini, Kayhan
;
Trueman, Myfanwy
;
Larsen, Gretchen
- In:
Journal of marketing management : MM
22
(
2006
)
5-6
,
pp. 529-552
Persistent link: https://www.econbiz.de/10007294943
Saved in:
4
Number 4 - Taming the tiger: Key success factors for trade with China
Martin, Brett
;
Larsen, Gretchen
- In:
Marketing intelligence & planning
17
(
1999
)
4-5
,
pp. 202-208
Persistent link: https://www.econbiz.de/10006987795
Saved in:
5
Consumer Rights: An Assessment of Justice
Larsen, Gretchen
;
Lawson, Rob
- In:
Journal of business ethics : JOBE
112
(
2013
)
3
,
pp. 515-528
Persistent link: https://www.econbiz.de/10010069161
Saved in:
6
Fame and fortune: a conceptual model of CEO brands
Bendisch, Franziska
;
Larsen, Gretchen
;
Trueman, Myfanwy
- In:
European journal of marketing : EJM
47
(
2013
)
3
,
pp. 596-614
Persistent link: https://www.econbiz.de/10010099469
Saved in:
7
Consumer rights : a co-optation of the contemporary consumer movement
Larsen, Gretchen
;
Lawson, Rob
- In:
Journal of historical research in marketing
5
(
2013
)
1
,
pp. 97-114
Persistent link: https://www.econbiz.de/10010146790
Saved in:
8
Editorial: Special Issue on Customer Behaviour in Arts, Heritage, Nonprofit and Social Marketing
Larsen, Gretchen
- In:
Journal of customer behaviour
10
(
2011
)
4
,
pp. 305-309
Persistent link: https://www.econbiz.de/10009826649
Saved in:
9
The symbolic consumption of music
Larsen, Gretchen
;
Lawson, Rob
;
Todd, Sarah
- In:
Journal of marketing management : MM
26
(
2010
)
7
,
pp. 671-686
Persistent link: https://www.econbiz.de/10008435846
Saved in:
10
Consumer perception of taboo in ads
Sabri, Ouidade
;
Obermiller, Carl
- In:
Journal of business research : JBR
65
(
2012
)
6
,
pp. 869-874
Persistent link: https://www.econbiz.de/10009967331
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