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Young consumers : insight and ideas for responsible marketers
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OLC EcoSci
ECONIS (ZBW)
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Attitudes towards environmentally friendly products: The influence of ecoliteracy, interpersonal influence and value orientation
Cheah, Isaac
;
Phau, Ian
- In:
Marketing intelligence & planning
29
(
2011
)
5
,
pp. 452-473
Persistent link: https://www.econbiz.de/10009251722
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2
A cross-cultural exploratory content analysis of the perception of luxury from six countries
Godey, Bruno
;
Pederzoli, Daniele
;
Aiello, Gaetano
; …
- In:
The journal of product & brand management
22
(
2013
)
3
,
pp. 229-237
Persistent link: https://www.econbiz.de/10010138849
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3
What is the Value of Luxury? A Cross‐Cultural Consumer Perspective
Hennigs, Nadine
;
Wiedmann, Klaus‐Peter
;
Klarmann, …
- In:
Psychology & marketing
29
(
2012
)
12
,
pp. 1018-1035
Persistent link: https://www.econbiz.de/10010042258
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4
Brand and country-of-origin effect on consumers' decision to purchase luxury products
Godey, Bruno
;
Pederzoli, Daniele
;
Aiello, Gaetano
; …
- In:
Journal of business research : JBR
65
(
2012
)
10
,
pp. 1461-1471
Persistent link: https://www.econbiz.de/10010002842
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5
Predictors of Usage Intentions of Pirated Software
Phau, Ian
;
Ng, James
- In:
Journal of business ethics : JOBE
94
(
2010
)
1
,
pp. 23-38
Persistent link: https://www.econbiz.de/10008425112
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6
Attitudes toward domestic and foreign luxury brand apparel : a comparison between status and non status seeking teenagers
Phau, Ian
;
Leng, Yip Siew
- In:
Journal of fashion marketing and management
12
(
2008
)
1
,
pp. 68-89
Persistent link: https://www.econbiz.de/10009868455
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7
Brand image inconsistencies of luxury fashion brands : a buyer-seller exchange situation model of Hugo Boss Australia
Matthiesen, Insa-Mascha
;
Phau, Ian
- In:
Journal of fashion marketing and management
14
(
2010
)
2
,
pp. 202-218
Persistent link: https://www.econbiz.de/10009868541
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8
"Bonds" or "Calvin Klein" Down-under : consumer ethnocentric and brand country origin effects towards men's underwear
Lee, Wai Jin
;
Phau, Ian
;
Roy, Rajat
- In:
Journal of fashion marketing and management
17
(
2013
)
1
,
pp. 65-84
Persistent link: https://www.econbiz.de/10010117042
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9
Effective advertising appeals for websites of small boutique hotels
Lwin, Michael
;
Phau, Ian
- In:
Journal of research in interactive marketing : …
7
(
2013
)
1
,
pp. 18-32
Persistent link: https://www.econbiz.de/10010117758
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10
Adolescent and young adult response to fear appeals in anti-smoking messages
Ferguson, Graham
;
Phau, Ian
- In:
Young consumers : insight and ideas for responsible …
14
(
2013
)
2
,
pp. 155-166
Persistent link: https://www.econbiz.de/10010131768
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