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Investment and marketing strategies of Mexican companies in the United States: Preliminary evidence
Vasquez-Parraga, Arturo Z.; Felix, Reto - In: Thunderbird international business review 46 (2004) 2, pp. 149-164
Persistent link: https://www.econbiz.de/10005929587
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The impact of scale width on responses for multi-item, self-report measures
Felix, Reto - In: Journal of targeting, measurement and analysis for marketing 19 (2011) 3, pp. 153-165
Persistent link: https://www.econbiz.de/10009809194
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Brand communities for mainstream brands: the example of the Yamaha R1 brand community
Felix, Reto - In: The journal of consumer marketing 29 (2012) 3, pp. 225-233
Persistent link: https://www.econbiz.de/10009963685
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Executive Insights: Market Orientation of Mexican Companies
Felix, Reto; Hinck, Wolfgang - In: Journal of international marketing 13 (2005) 1, pp. 111
Persistent link: https://www.econbiz.de/10007225840
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Gender Issues in Consumer Materialism: The Case of Mexico
Felix, Reto; Ahmed, Zafar U.; Hinck, Wolfgang - In: Journal of transnational management : the official … 18 (2013) 2, pp. 82-100
Persistent link: https://www.econbiz.de/10010121764
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Rationale and strategies of Latin American companies entering, maintaining or leaving US markets
Vasquez-Parraga, Arturo Z.; Felix, Reto; Borders, … - In: The journal of business & industrial marketing 19 (2004) 6, pp. 359-371
Persistent link: https://www.econbiz.de/10007026385
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Understanding Youth Culture:
Felix, Reto - In: Journal of international consumer marketing 16 (2004) 4, pp. 7-38
Persistent link: https://www.econbiz.de/10007099941
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Rethinking Worldly Possessions: The Relationship between Materialism and Body Appearance for Female Consumers in an Emerging Economy
Felix, Reto; Garza, Martha R. - In: Psychology & marketing 29 (2012) 12, pp. 980-995
Persistent link: https://www.econbiz.de/10010042255
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Green consumer behavior in an emerging economy: confusion, credibility, and compatibility
Carrete, Lorena; Castaño, Raquel; Felix, Reto; … - In: The journal of consumer marketing 29 (2012) 7, pp. 470-482
Persistent link: https://www.econbiz.de/10010036854
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The rivalry matrix:
Furrer, Olivier; Thomas, Howard - In: European management journal : publ. twice a year for … 18 (2000) 6, pp. 619-637
Persistent link: https://www.econbiz.de/10006282177