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A Walk in Customers' Shoes: How Attentional Bias Modification Affects Ownership of Integrity-violating Social Media Posts
van Laer, Tom; de Ruyter, Ko; Cox, David - In: Journal of interactive marketing : a quarterly … 27 (2013) 1, pp. 14-27
Persistent link: https://www.econbiz.de/10010059719
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In stories we trust: How narrative apologies provide cover for competitive vulnerability after integrity-violating blog posts
van Laer, Tom; de Ruyter, Ko - In: International journal of research in marketing : IJRM ; … 27 (2010) 2, pp. 164-175
Persistent link: https://www.econbiz.de/10008427702
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Unlocking the potential of upstream social marketing
Gordon, Ross - In: European journal of marketing : EJM 47 (2013) 9, pp. 1525-1547
Persistent link: https://www.econbiz.de/10010175788
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A framework for sustainable marketing
Gordon, Ross; Carrigan, Marylyn; Hastings, Gerard - In: Marketing theory 11 (2011) 2, pp. 143-163
Persistent link: https://www.econbiz.de/10009870757
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Dead cert or long shot : the utility of social marketing in tackling problem gabling in the UK?
Gordon, Ross; Moodie, Crawford - In: International journal of nonprofit and voluntary sector … 14 (2009) 3, pp. 243-253
Persistent link: https://www.econbiz.de/10009882309
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Critical social marketing : the impact of alcohol marketing on youth drinking ; qualitative findings
Gordon, Ross; Moodie, Crawford; Eadie, Douglas; … - In: International journal of nonprofit and voluntary sector … 15 (2010) 3, pp. 265-275
Persistent link: https://www.econbiz.de/10009882341