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Prendergast, Gerard
28
West, Douglas
4
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3
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3
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3
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International journal of advertising : the quarterly review of marketing communications
7
Journal of international consumer marketing
4
International journal of retail & distribution management
3
European journal of marketing : EJM
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of advertising research
2
Marketing intelligence & planning
2
European management journal : publ. twice a year for the Scottish Business School
1
International journal of physical distribution & logistics management : IJPD & LM
1
Journal of current issues and research in advertising : JCIRA
1
Journal of managerial psychology
1
The journal of consumer marketing
1
Young consumers : insight and ideas for responsible marketers
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OLC EcoSci
ECONIS (ZBW)
34
Other ZBW resources
21
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1
Perceptions of Handbills as a Promotional Medium: An Exploratory Study
Prendergast, Gerard
;
Man, Yuen Sze
- In:
Journal of advertising research
45
(
2005
)
1
,
pp. 124-131
Persistent link: https://www.econbiz.de/10006499599
Saved in:
2
Retailers' views of shopping centres: A comparison of tenants and non-tenants
Prendergast, Gerard
;
Marr, Norman
;
Jarratt, Brent
- In:
International journal of retail & distribution management
26
(
1998
)
4-5
,
pp. 162-171
Persistent link: https://www.econbiz.de/10006467952
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3
An exploratory study of tenant-manager relationships in New Zealand's managed shopping centres
Prendergast, Gerard
;
Marr, Norman
;
Jarratt, Brent
- In:
International journal of retail & distribution management
24
(
1996
)
9
,
pp. 19-26
Persistent link: https://www.econbiz.de/10006481390
Saved in:
4
Editorial - ECOTONE MARKETING - Insights from Ecology: An Ecotone Perspective of Marketing - Gerard Prendergast, of Hong Kong Baptist University, and Pierre Berthon, of Bath University, use the model of an ecotone -- Taken from ecology -- To facilitate our understanding of marketing as it moves from a function towards an organisational culture and belief
Prendergast, Gerard
;
Berthon, Pierre
- In:
European management journal : publ. twice a year for …
18
(
2000
)
2
,
pp. 223
Persistent link: https://www.econbiz.de/10006289729
Saved in:
5
Packaging, marketing, logistics and the environment: Are there trade-offs?
Prendergast, Gerard
;
Pitt, Leyland
- In:
International journal of physical distribution & …
26
(
1996
)
6
,
pp. 60
Persistent link: https://www.econbiz.de/10005992395
Saved in:
6
Towards a Branchless Banking Society?
Prendergast, Gerard
;
Marr, Norman
- In:
International journal of retail & distribution management
22
(
1994
)
2
,
pp. 18-26
Persistent link: https://www.econbiz.de/10006491565
Saved in:
7
An evolutionary explanation for shopping behavior
Prendergast, Gerard
;
Lam, Choi Ching
- In:
The journal of consumer marketing
30
(
2013
)
4
,
pp. 366-370
Persistent link: https://www.econbiz.de/10010144829
Saved in:
8
How Far Is Too Far? The Antecedents of Offensive Advertising in Modern China
Prendergast, Gerard
;
Cheung, Wah-Leung
;
West, Douglas
- In:
Journal of advertising research
48
(
2008
)
4
,
pp. 484-495
Persistent link: https://www.econbiz.de/10008163242
Saved in:
9
Does culture affect evaluation expressions?: A cross-cultural analysis of Chinese and American computer game reviews
Tsang, Alex S.L.
;
Prendergast, Gerard
- In:
European journal of marketing : EJM
43
(
2009
)
5
,
pp. 686-707
Persistent link: https://www.econbiz.de/10008257201
Saved in:
10
Behavioural response to sales promotion tools: A Hong Kong study
Shi, Yi-Zheng
;
Cheung, Ka-Man
;
Prendergast, Gerard
- In:
International journal of advertising : the quarterly …
24
(
2005
)
4
,
pp. 467-486
Persistent link: https://www.econbiz.de/10008115994
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