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Usage-Based versus Measure-Based Unit Pricing: Is there a Better Index of Value?
Kwortnik, Robert J.; Creyer, Elizabeth H.; Ross, William T. - In: Journal of consumer policy : consumer issues in law, … 29 (2006) 1, pp. 37-66
Persistent link: https://www.econbiz.de/10006747454
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Compound Relationships Between Firms
Ross, William T.; Robertson, Diana C. - In: Journal of marketing 71 (2007) 3, pp. 108-123
Persistent link: https://www.econbiz.de/10007745074
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The role of positive emotions in experiential decisions
Kwortnik, Robert J.; Ross, William T. - In: International journal of research in marketing : IJRM ; … 24 (2007) 4, pp. 324-335
Persistent link: https://www.econbiz.de/10007879223
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Can Inaccurate Perceptions in Business-to-Business (B2B) Relationships Be Beneficial?
Vosgerau, Joachim; Anderson, Erin; Ross, William T. - In: Marketing science : the marketing journal of the … 27 (2008) 2, pp. 205-224
Persistent link: https://www.econbiz.de/10007997087
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The interplay of drivers and deterrents of opportunism in buyer–supplier relationships
Wang, Qiong; Li, Julie Juan; Ross, William T.; … - In: Journal of the Academy of Marketing Science 41 (2013) 1, pp. 111-131
Persistent link: https://www.econbiz.de/10010063345
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When loyalties clash purchase behavior when a preferred brand is stocked out: The tradeoff between brand and store loyalty
Puligadda, Sanjay; Ross, William T.; Chen, Jinjie; … - In: Journal of retailing and consumer services 19 (2012) 6, pp. 570-578
Persistent link: https://www.econbiz.de/10010027211
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Buyer Monitoring: A Means to Insure Personalized Service
Kwortnik, Robert J.; Lynn, W.Michael; Ross, William T. - In: Journal of marketing research : JMR 46 (2009) 5, pp. 573-583
Persistent link: https://www.econbiz.de/10008307898
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The Role of Customer Factors in Multiple Store Patronage: A Cost–Benefit Approach
Ding, Min; Ross, William T.; Rao, Vithala R. - In: Journal of retailing 86 (2010) 1, pp. 37-51
Persistent link: https://www.econbiz.de/10008395726
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Decision-Making Processes on Ethical Issues
Robertson, Diana C.; Ross, William T. - In: Business ethics quarterly : the journal of the Society … 5 (1995) 2, pp. 213-240
Persistent link: https://www.econbiz.de/10007213052