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Agnihotri, Arpita
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Business horizons
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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ECONIS (ZBW)
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The new face of Indian Railways
Agnihotri, Arpita
- In:
The ICFAI University journal of business strategy : IJBS
6
(
2009
)
3/4
,
pp. 107-121
Persistent link: https://www.econbiz.de/10009050867
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Turnaround of Harley Davidson cult brand or strategic fit approach?
Agnihotri, Arpita
- In:
Journal of strategic marketing
21
(
2013
)
3
,
pp. 292-301
Persistent link: https://www.econbiz.de/10010135964
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Determinants of acquisitions: an Indian perspective
Agnihotri, Arpita
- In:
Management research review
36
(
2013
)
9
,
pp. 882-898
Persistent link: https://www.econbiz.de/10010156849
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4
Doing good and doing business at the bottom of the pyramid
Agnihotri, Arpita
- In:
Business horizons
56
(
2013
)
5
,
pp. 591-599
Persistent link: https://www.econbiz.de/10010168487
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5
Revisiting the Debate over the Bottom of the Pyramid Market
Agnihotri, Arpita
- In:
Journal of macromarketing : examining the interactions …
32
(
2012
)
4
,
pp. 417-423
Persistent link: https://www.econbiz.de/10010045486
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