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Morrin, Maureen
17
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3
Krishna, Aradhna
3
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of marketing research : JMR
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Journal of consumer affairs : official publication of the American Council on Consumer Interests
2
Journal of business research : JBR
1
Journal of consumer behaviour : an international research review
1
Journal of consumer psychology : the official journal of the Society for Consumer Psychology
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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The international journal of bank marketing : IJBM
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OLC EcoSci
ECONIS (ZBW)
38
RePEc
9
Other ZBW resources
7
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1
Does It Make Sense to Use Scents to Enhance Brand Memory?
Morrin, Maureen
;
Ratneshwar, S.
- In:
Journal of marketing research : JMR
40
(
2003
)
1
,
pp. 10-25
Persistent link: https://www.econbiz.de/10006651498
Saved in:
2
Taking Stock of Stockbrokers: Exploring Momentum versus Contrarian Investor Strategies and Profiles
Morrin, Maureen
;
Jacoby, Jacob
;
Johar, Gita Venkataramani
; …
- In:
Journal of consumer research : JCR ; an …
29
(
2002
)
2
,
pp. 188-198
Persistent link: https://www.econbiz.de/10006653797
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3
The Impact of Brand Extensions on Parent Brand Memory Structures and Retrieval Processes
Morrin, Maureen
- In:
Journal of marketing research : JMR
36
(
1999
)
4
,
pp. 517
Persistent link: https://www.econbiz.de/10006664525
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4
Colors and cultures: Exploring the effects of mall décor on consumer perceptions
Chebat, Jean-Charles
;
Morrin, Maureen
- In:
Journal of business research : JBR
60
(
2007
)
3
,
pp. 189-196
Persistent link: https://www.econbiz.de/10007594706
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5
The Impact of Outcome Elaboration on Susceptibility to Contextual and Presentation Biases
Nenkov, Gergana Y
;
Inman, J. Jeffrey
;
Hulland, John
; …
- In:
Journal of marketing research : JMR
46
(
2009
)
6
,
pp. 764-777
Persistent link: https://www.econbiz.de/10008340008
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6
Does Touch Affect Taste? The Perceptual Transfer of Product Container Haptic Cues
Krishna, Aradhna
;
Morrin, Maureen
- In:
Journal of consumer research : JCR ; an …
34
(
2008
)
6
,
pp. 807-818
Persistent link: https://www.econbiz.de/10007992532
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7
Determinants of Trademark Dilution
Morrin, Maureen
;
Lee, Jonathan
;
Allenby, Greg M.
- In:
Journal of consumer research : JCR ; an …
33
(
2006
)
2
,
pp. 248-257
Persistent link: https://www.econbiz.de/10007295109
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8
"Not Manufactured or Authorized by...": Recent Federal Cases Involving Trademark Disclaimers
Jacoby, Jacob
;
Morrin, Maureen
- In:
Journal of public policy & marketing : JPP & M ; an …
17
(
1998
)
1
,
pp. 97-107
Persistent link: https://www.econbiz.de/10007063228
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9
Scenting movie theatre commercials: The impact of scent and pictures on brand evaluations and ad recall
Lwin, May O.
;
Morrin, Maureen
- In:
Journal of consumer behaviour : an international …
11
(
2012
)
3
,
pp. 264-273
Persistent link: https://www.econbiz.de/10009983162
Saved in:
10
Improving the crystal ball : harnessing consumer input to create retail prediction markets
Kaufman-Scarborough, Carol
;
Morrin, Maureen
;
Bradlow, …
- In:
Journal of research in interactive marketing : …
4
(
2010
)
1
,
pp. 30-45
Persistent link: https://www.econbiz.de/10009896819
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