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Der Freizeitwert als Kriterium zur Marktsegmentierung
Flie, Sabine; Hogreve, Jens; Moeller, Sabine - In: Thexis : Fachzeitschrift für Marketing ; … 20 (2003) 4, pp. 20-23
Persistent link: https://www.econbiz.de/10006026588
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Understanding Money-Back Guarantees: Cognitive, Affective, and Behavioral Outcomes
Suwelack, Thomas; Hogreve, Jens; Hoyer, Wayne D. - In: Journal of retailing 87 (2011) 4, pp. 462-479
Persistent link: https://www.econbiz.de/10009806299
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Die emotionale Wirkung von Schaufenstern auf das Kaufverhalten
Fliess, Sabine; Hogreve, Jens; Nonnenmacher, Dirk - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 50 (2005) 3, pp. 26-31
Persistent link: https://www.econbiz.de/10008116099
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Industrial services, product innovations, and firm profitability: A multiple-group latent growth curve analysis
Eggert, Andreas; Hogreve, Jens; Ulaga, Wolfgang; … - In: Industrial marketing management : the international … 40 (2011) 5, pp. 661-671
Persistent link: https://www.econbiz.de/10009178262
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Toward a deeper understanding of service marketing: The past, the present, and the future
Kunz, Werner H.; Hogreve, Jens - In: International journal of research in marketing : IJRM ; … 28 (2011) 3, pp. 231-248
Persistent link: https://www.econbiz.de/10009290217