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Robert Comeau et Robert Tremblay, Stanley Bréhaut Ryerson, un intellectuel de combat
Claveau, Cylvie - In: Labour : journal of Canadian labour studies 40 (1997), pp. 282-284
Persistent link: https://www.econbiz.de/10006058777
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Tribal marketing: The tribalisation of society and its impact on the conduct of marketing
Cova, Bernard; Cova, Véronique - In: European journal of marketing : EJM 36 (2002) 5, pp. 595-620
Persistent link: https://www.econbiz.de/10006087607
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Sociologie, nouvelle force de vente - Dans le livre Alternatives marketing, les auteurs analysent le phénomène du <<marketing de l'authentique>>
Cova, Véronique; Cova, Bernard - In: Le nouvel économiste : journal d'analyse & d'opinion … (2001) 1187, pp. 96-97
Persistent link: https://www.econbiz.de/10007969388