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Designing Optimal Sales Contests: A Theoretical Perspective - Size of the reward does matter; so does probability of winning.
Kaira, Ajay; Shi, Mengze - In: Marketing science : the marketing journal of the … 20 (2001) 2, pp. 170-193
Persistent link: https://www.econbiz.de/10006901393
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Reward Programs and Tacit Collusion - Cash, gift, or free trips? Selecting inefficient rewards may be strategically beneficial for firms!
Kim, Byung-Do; Shi, Mengze; Srinivasan, Kannan - In: Marketing science : the marketing journal of the … 20 (2001) 2, pp. 99-120
Persistent link: https://www.econbiz.de/10006901396
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Price Competition with Reduced Consumer Switching Costs: The Case of Wireless Number Portability in the Cellular Phone Industry
Shi, Mengze; Chiang, Jeongwen; Rhee, Byong-Duk - In: Management science : journal of the Institute for … 52 (2006) 1, pp. 27-38
Persistent link: https://www.econbiz.de/10006075524
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Special Issue on Marketing and Operations Management Interfaces and Coordination - Managing Capacity Through Reward Programs
Kim, Byung-Do; Shi, Mengze; Srinivasan, Kannan - In: Management science : journal of the Institute for … 50 (2004) 4, pp. 503-520
Persistent link: https://www.econbiz.de/10006081036
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Virtual Progress: The Effect of Path Characteristics on Perceptions of Progress and Choice
Soman, Dilip; Shi, Mengze - In: Management science : journal of the Institute for … 49 (2003) 9, pp. 1229-1250
Persistent link: https://www.econbiz.de/10006083325
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Salesforce Compensation Scheme and Consumer Inferences
Kalra, Ajay; Shi, Mengze; Srinivasan, Kannan - In: Management science : journal of the Institute for … 49 (2003) 5, pp. 655-672
Persistent link: https://www.econbiz.de/10006084259
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Rise and fall of stars: Investigating the evolution of star status in professional team sports
Yang, Yupin; Shi, Mengze - In: International journal of research in marketing : IJRM ; … 28 (2011) 4, pp. 352-367
Persistent link: https://www.econbiz.de/10009801797
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When gray markets have silver linings : all-unit discounts, gray markets, and channel management
Hu, Ming; Pavlin, J. Michael; Shi, Mengze - In: Manufacturing & service operations management : M & SOM 15 (2013) 2, pp. 250-262
Persistent link: https://www.econbiz.de/10010146096
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A theoretical analysis of endogenous and exogenous switching costs
Shi, Mengze - In: Quantitative marketing and economics : QME 11 (2013) 2, pp. 205-230
Persistent link: https://www.econbiz.de/10010107363
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Estimating the Value of Brand Alliances in Professional Team Sports
Yang, Yupin; Shi, Mengze; Goldfarb, Avi - In: Marketing science : the marketing journal of the … 28 (2009) 6, pp. 1095-1111
Persistent link: https://www.econbiz.de/10008326776