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Understanding the concept of positioning : a step towards defining the construct
Butt, Irfan - In: Journal for global business advancement : JGBA 3 (2010) 2, pp. 176-191
Persistent link: https://www.econbiz.de/10009885218
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A Tri-Country Marketing Project Preparing Students for the Realities of a Global Marketplace
Freeman, Ina; Knight, Peter; Butt, Irfan - In: Journal of teaching in international business 22 (2011) 4, pp. 277-300
Persistent link: https://www.econbiz.de/10009849874
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Achieving alignment between manufacturing and marketing through positioning strategy
Kumar, Vinod; Kumar, Uma; Butt, Irfan - In: Indian journal of economics & business : IJEB 8 (2009), pp. 83-95
Persistent link: https://www.econbiz.de/10009911227
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Consumer perceptions of foreign fast food restaurants in an emerging market
Rauf, Ateeq Abdul; Butt, Irfan - In: International journal of leisure and tourism marketing … 3 (2012) 1, pp. 40-70
Persistent link: https://www.econbiz.de/10010005409
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Barriers to adoption of Islamic banking in Pakistan
Butt, Irfan; Saleem, Nausherwan; Ahmed, Hassan; Altaf, … - In: Journal of Islamic marketing : JIMA 2 (2011) 3, pp. 259-273
Persistent link: https://www.econbiz.de/10009956413