Narrow search
Showing 1 - 9 of 9
Cover Image
BEST PRACTICE - Launching a brand
Dimitriu, Radu; Ryals, Lynette - In: ADMAP : for decisionmakers in advertising, marketing, … (2011), pp. 46-48
Persistent link: https://www.econbiz.de/10009342505
Cover Image
BEST PRACTICE - Marketing to communities - Targeting communities can allow brands to tap into groups of like-minded and motivated individuals for brand-building and advocacy.
Hristodorescu, Letitia; Dimitriu, Radu; Knox, Simon - In: ADMAP : for decisionmakers in advertising, marketing, … (2013), pp. 42-43
Persistent link: https://www.econbiz.de/10010105623
Cover Image
Measuring customer loyalty to product variants
Singh, Jaywant; Ehrenberg, Andrew; Goodhardt, Gerald - In: International journal of market research : JMRS ; the … 50 (2008) 3, pp. 513-532
Persistent link: https://www.econbiz.de/10008210218
Cover Image
Measuring customer loyalty to product variants
Singh, Jaywant; Ehrenberg, Andrew; Goodhardt, Gerald - In: International journal of market research : JMRS ; the … 50 (2008) 4, pp. 513-532
Persistent link: https://www.econbiz.de/10008210777
Cover Image
Online grocery shopping: the influence of situational factors
Hand, Chris; Riley, Francesca Dall'Olmo; Harris, Patricia; … - In: European journal of marketing : EJM 43 (2009) 9, pp. 1205-1219
Persistent link: https://www.econbiz.de/10008316443
Cover Image
Understanding Corporate Social Responsibility and Product Perceptions in Consumer Markets: A Cross-cultural Evaluation
Singh, Jaywant; Salmones Sanchez, Maria del Mar Garcia; … - In: Journal of business ethics : JOBE 80 (2008) 3, pp. 597-612
Persistent link: https://www.econbiz.de/10008061263
Cover Image
New Brand Extensions: Patterns of Success and Failure
Singh, Jaywant; Scriven, John; Clemente, Maria; Lomax, Wendy - In: Journal of advertising research 52 (2012) 2, pp. 234-243
Persistent link: https://www.econbiz.de/10009998277
Cover Image
In 25 Years, Across 50 Categories, User Profiles for Directly Competing Brands Seldom Differ: Affirming Andrew Ehrenberg's Principles
Uncles, Mark; Kennedy, Rachel; Nenycz-Thiel, Magda; … - In: Journal of advertising research 52 (2012) 2, pp. 252-262
Persistent link: https://www.econbiz.de/10009998279
Cover Image
The differential impact of brand equity on B2B co-branding
Kalafatis, Stavros P.; Remizova, Natalia; Riley, Debra; … - In: The journal of business & industrial marketing 27 (2012) 8, pp. 623-635
Persistent link: https://www.econbiz.de/10010034266