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Ende des KI-Marken-Winters? :...
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26
German
8
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Baumgarth, Carsten
28
Lambrecht, Anja
10
Skiera, Bernd
4
Tucker, Catherine
4
Merrilees, Bill
3
Urde, Mats
3
Ascarza, Eva
2
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
7
Journal of marketing research : JMR
3
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
3
Business strategy review
2
Journal of business research : JBR
2
Marketing Review St. Gallen : die neue Thexis-Marketingfachzeitschrift für Theorie und Praxis
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Der Markt : international journal of marketing
1
European journal of marketing : EJM
1
GfK marketing intelligence review
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of arts management
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of business market management : jbm
1
Journal of marketing communications
1
Journal of marketing management : MM
1
MSI reports : working paper series
1
Markenartikel : das Magazin für Markenführung
1
Marketing : ZFP ; journal of research and management
1
Marketing-Journal : ein Magazin der Produktfamilie W & V ; Erfahrung. Wissen. Kompetenz
1
Medienwirtschaft : MW ; Zeitschrift für Medienmanagement und Medienökonomie ; Buch, Zeitung, Zeitschrift, Radio, Fernsehen, Online
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : Zfbf
1
The journal of product & brand management
1
Umweltwirtschaftsforum : UWF
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OLC EcoSci
ECONIS (ZBW)
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Erfolgsfaktorenforschung im Markenbereich : Konzept, Entwicklung und kritische Reflexion
Baumgarth, Carsten
- In:
Der Markt : international journal of marketing
46
(
2007
)
3
,
pp. 99-114
Persistent link: https://www.econbiz.de/10009853313
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2
Markenorientierung von Medien : Konzept, Ausprägung und Erfolgsbeitrag am Beispiel von Fachzeitschriften
Baumgarth, Carsten
- In:
Medienwirtschaft : MW ; Zeitschrift für …
4
(
2007
)
3
,
pp. 6-17
Persistent link: https://www.econbiz.de/10009853655
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3
Brand orientation of museums : model and empirical results
Baumgarth, Carsten
- In:
International journal of arts management
11
(
2008/09
)
3
,
pp. 30-45
Persistent link: https://www.econbiz.de/10009894187
Saved in:
4
Integrated model of marketing quality (MARKET-Q) in the b-to-b sector
Baumgarth, Carsten
- In:
Journal of business market management : jbm
2
(
2008
)
1
,
pp. 41-57
Persistent link: https://www.econbiz.de/10009060655
Saved in:
5
Paying Too Much and Being Happy About It: Existence, Causes, and Consequences of Tariff-Choice Biases
Lambrecht, Anja
;
Skiera, Bernd
- In:
Journal of marketing research : JMR
43
(
2006
)
2
,
pp. 212-223
Persistent link: https://www.econbiz.de/10006640225
Saved in:
6
When does retargeting work? : timing information specificity
Lambrecht, Anja
;
Tucker, Catherine
- In:
MSI reports : working paper series
(
2011
)
2
,
pp. 3-42
Persistent link: https://www.econbiz.de/10010117606
Saved in:
7
Does Uncertainty Matter? Consumer Behavior Under Three-Part Tariffs
Lambrecht, Anja
;
Seim, Katja
;
Skiera, Bernd
- In:
Marketing science : the marketing journal of the …
26
(
2007
)
5
,
pp. 698-710
Persistent link: https://www.econbiz.de/10007870856
Saved in:
8
Paying with Money or Effort: Pricing When Customers Anticipate Hassle
Lambrecht, Anja
;
Tucker, Catherine
- In:
Journal of marketing research : JMR
49
(
2012
)
1
,
pp. 66-83
Persistent link: https://www.econbiz.de/10009830384
Saved in:
9
Managing your customer's tariff choice : what to do when your customers pay too much
Lambrecht, Anja
;
Skiera, Bernd
- In:
GfK marketing intelligence review
(
2009
)
1
,
pp. 16-23
Persistent link: https://www.econbiz.de/10009893796
Saved in:
10
EXECUTIVE SUMMARY: USAGE AND ABUSAGE: FREE REIN
Ascarza, Eva
;
Lambrecht, Anja
;
Vilcassim, Naufel
- In:
Business strategy review
23
(
2012
)
4
,
pp. 76-76
Persistent link: https://www.econbiz.de/10010050278
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