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Uslay, Can
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Karniouchina, Ekaterina V.
4
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2
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2
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1
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Extending the firm vs. industry debate: Does industry life cycle stage matter?
Karniouchina, Ekaterina V.
;
Carson, Stephen J.
;
Short, …
- In:
Strategic management journal
34
(
2013
)
8
,
pp. 1010-1018
Persistent link: https://www.econbiz.de/10010137673
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2
Issues in the use of ratings-based versus choice-based conjoint analysis in operations management research
Karniouchina, Ekaterina V.
;
Moore, William L.
;
van der …
- In:
European journal of operational research : EJOR
197
(
2009
)
1
,
pp. 340-348
Persistent link: https://www.econbiz.de/10008175342
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3
Impact of Mad Money Stock Recommendations: Merging Financial and Marketing Perspectives
Karniouchina, Ekaterina V.
;
Moore, William L.
;
Cooney, …
- In:
Journal of marketing
73
(
2009
)
6
,
pp. 244-266
Persistent link: https://www.econbiz.de/10008328587
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4
Impact of star and movie buzz on motion picture distribution and box office revenue
Karniouchina, Ekaterina V.
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
1
,
pp. 62-75
Persistent link: https://www.econbiz.de/10008888957
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5
Implications of the Revised Definition of Marketing: From Exchange to Value Creation
Sheth, Jagdish N.
;
Uslay, Can
- In:
Journal of public policy & marketing : JPP & M ; an …
26
(
2007
)
2
,
pp. 302-307
Persistent link: https://www.econbiz.de/10007865573
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6
Peter Drucker on marketing: an exploration of five tenets
Uslay, Can
;
Morgan, Robert E.
;
Sheth, Jagdish N.
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
1
,
pp. 47-60
Persistent link: https://www.econbiz.de/10008210606
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7
Marketing/entrepreneurship interface research priorities (2010-2012)
Uslay, Can
;
Teach, Richard D.
- In:
Journal of research in marketing and entrepreneurship : JRME
10
(
2008
)
1
,
pp. 70-75
Persistent link: https://www.econbiz.de/10009897772
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8
Do Marketing Media Have Life Cycles? The Case of Product Placement in Movies
Karniouchina, Ekaterina V
;
Uslay, Can
;
Erenburg, Grigori
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 27-49
Persistent link: https://www.econbiz.de/10008999337
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9
Unique marketing challenges at the frontiers of technology: An integrated perspective
Uslay, Can
;
Malhotra, Naresh K.
;
Citrin, Alka V.
- In:
International journal of technology management : IJTM
28
(
2004
)
1
,
pp. 8-30
Persistent link: https://www.econbiz.de/10006962105
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