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Uncertainty, trust and purchase intention based on online product reviews : an introduction to a multinational study
Furner, Christopher P.; Racherla, Pradeep; Zhu, Zhen - In: International journal of networking and virtual … 11 (2012) 3/4, pp. 260-276
Persistent link: https://www.econbiz.de/10010038763
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Vietnam and Entrepreneurial Private Enterprises: A Macromarketing Perspective
Paswan, Audhesh K.; Tran, Trang P. - In: Journal of macromarketing : examining the interactions … 32 (2012) 1, pp. 18-31
Persistent link: https://www.econbiz.de/10009960462
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Does rhetoric impact advertising effectiveness with liking controlled?
Huhmann, Bruce A.; Albinsson, Pia A. - In: European journal of marketing : EJM 46 (2012) 11, pp. 1476-1501
Persistent link: https://www.econbiz.de/10010041692
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Alternative marketplaces in the 21st century: Building community through sharing events
Albinsson, Pia A.; Yasanthi Perera, B. - In: Journal of consumer behaviour : an international … 11 (2012) 4, pp. 303-316
Persistent link: https://www.econbiz.de/10009997779