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Peltier, James
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ECONIS (ZBW)
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Comarketing Alliances: Should You Contract on Actions or Outcomes?
Chennamaneni, Pavan Rao
;
Desiraju, Ramarao
- In:
Management science : journal of the Institute for …
57
(
2011
)
4
,
pp. 752-763
Persistent link: https://www.econbiz.de/10008929319
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The Role of Transactional versus Relational Data in IMC Programs: Bringing Customer Data Together
Zahay, Debra
;
Peltier, James
;
Schultz, Don E.
;
Griffin, …
- In:
Journal of advertising research
44
(
2004
)
1
,
pp. 3-18
Persistent link: https://www.econbiz.de/10006504449
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Social media's slippery slope : challenges, opportunities and future research directions
Schultz, Don E.
;
Peltier, James
- In:
Journal of research in interactive marketing : …
7
(
2013
)
2
,
pp. 86-99
Persistent link: https://www.econbiz.de/10010147117
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A review of internet marketing research over the past 20 years and future research direction
Pomirleanu, Nadia
;
Schibrowsky, John A.
;
Peltier, James
; …
- In:
Journal of research in interactive marketing : …
7
(
2013
)
3
,
pp. 166-181
Persistent link: https://www.econbiz.de/10010185170
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Interactive IMC: The Relational-Transactional Continuum and the Synergistic Use of Customer Data - This article proposed and tested the synergistic value of the relational-transactional data continuum for developing interactive integrated marketing communications. While all types of data are important for developing individualized marketing and communication strategies, relationship-oriented data ...
Peltier, James
;
Schibrowsky, John A.
;
Schultz, Don E.
- In:
Journal of advertising research
46
(
2006
)
2
,
pp. 146-159
Persistent link: https://www.econbiz.de/10007379258
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