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OLC EcoSci
ECONIS (ZBW)
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The effect of perceived quality on brand equity: an empirical study on generic drugs
Sanyal, Shamindra Nath
;
Datta, Saroj Kumar
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
5
,
pp. 604-626
Persistent link: https://www.econbiz.de/10009801969
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2
Conceptualisation of branding : strategy based on the Indian pharma sector
Sanyal, Shamindra Nath
;
Datta, Saroj Kumar
;
Banerjee, …
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
2
,
pp. 175-198
Persistent link: https://www.econbiz.de/10010160208
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3
The effect of country of origin on brand equity: an empirical study on generic drugs
Sanyal, Shamindra Nath
;
Datta, Saroj Kumar
- In:
The journal of product & brand management
20
(
2011
)
2
,
pp. 130-141
Persistent link: https://www.econbiz.de/10008929974
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4
Does my structural model represent the real phenomenon? : a review of the appropriate use of Structural Equation Modelling (SEM) model fit indices
Singh, Ramendra
- In:
The marketing review
9
(
2009
)
3
,
pp. 199-212
Persistent link: https://www.econbiz.de/10009853158
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5
An exploratory investigation into the hierarchical linkages between salespersons' sales call activities and customers' psychosocial benefits and terminal values
Singh, Ramendra
- In:
Journal of Indian business research
3
(
2011
)
2
,
pp. 103-116
Persistent link: https://www.econbiz.de/10009931218
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6
Managerial insights into sachet marketing strategies and popularity in the Philippines
Sy-Changco, Joseph A.
;
Pornpitakpan, Chanthika
;
Singh, …
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
5
,
pp. 755-773
Persistent link: https://www.econbiz.de/10009801976
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7
Buying less, more often : an evaluation of sachet marketing strategy in an emerging market
Singh, Ramendra
;
Ang, Rodolfo P.
;
Sy-changco, Joseph A.
- In:
The marketing review
9
(
2009
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10009853147
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8
To blow one's trumpet or not? a case study of a coaching institute in the educational services industry
Singh, Ramendra
;
Sinha, Alok Kumar
;
Sharma, Akhil
- In:
The marketing review
11
(
2011
)
1
,
pp. 83-100
Persistent link: https://www.econbiz.de/10009853190
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9
Does CSR orientation reflect stakeholder relationship marketing orientation? An empirical examination of Indian banks
Singh, Ramendra
;
Agarwal, Sharad
- In:
Marketing intelligence & planning
31
(
2013
)
4
,
pp. 405-420
Persistent link: https://www.econbiz.de/10010131966
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10
The impact of job satisfaction, adaptive selling behaviors and customer orientation on salesperson's performance: exploring the moderating role of selling experience
Singh, Ramendra
;
Das, Gopal
- In:
The journal of business & industrial marketing
28
(
2013
)
7
,
pp. 554-564
Persistent link: https://www.econbiz.de/10010175502
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