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Ahluwalia, Rohini
11
Burnkrant, Robert E.
2
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1
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of marketing research : JMR
2
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1
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OLC EcoSci
ECONIS (ZBW)
14
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1
Answering Questions about Questions: A Persuasion Knowledge Perspective for Understanding the Effects of Rhetorical Questions
Ahluwalia, Rohini
;
Burnkrant, Robert E.
- In:
Journal of consumer research : JCR ; an …
31
(
2004
)
1
,
pp. 26-42
Persistent link: https://www.econbiz.de/10006646324
Saved in:
2
Re-Inquiries - How Prevalent is the Negativity Effect In Consumer Environments?
Ahluwalia, Rohini
- In:
Journal of consumer research : JCR ; an …
29
(
2002
)
2
,
pp. 270-279
Persistent link: https://www.econbiz.de/10006653791
Saved in:
3
The Moderating Role of Commitment on the Spillover Effect of Marketing Communications
Ahluwalia, Rohini
;
Unnava, H.Rao
;
Burnkrant, Robert E.
- In:
Journal of marketing research : JMR
38
(
2001
)
4
,
pp. 458-470
Persistent link: https://www.econbiz.de/10006656375
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4
The Effects of Extensions on the Family Brand Name: An Accessibility-Diagnosticity Perspective
Ahluwalia, Rohini
;
Gürhan-Canli, Zeynep
- In:
Journal of consumer research : JCR ; an …
27
(
2000
)
3
,
pp. 371-381
Persistent link: https://www.econbiz.de/10006660725
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5
Examination of Psychological Processes Underlying Resistance to Persuasion
Ahluwalia, Rohini
- In:
Journal of consumer research : JCR ; an …
27
(
2000
)
2
,
pp. 217-232
Persistent link: https://www.econbiz.de/10006661735
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6
Negativity in the Evaluation of Political Candidates
Klein, Jill G.
;
Ahluwalia, Rohini
- In:
Journal of marketing
69
(
2005
)
1
,
pp. 131
Persistent link: https://www.econbiz.de/10005919148
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7
How Far Can a Brand Stretch? Understanding the Role of Self-Construal
Ahluwalia, Rohini
- In:
Journal of marketing research : JMR
45
(
2008
)
3
,
pp. 337-350
Persistent link: https://www.econbiz.de/10008052522
Saved in:
8
An Examination of Different Explanations for the Mere Exposure Effect
Fang, Xiang
;
Singh, Surendra
;
Ahluwalia, Rohini
- In:
Journal of consumer research : JCR ; an …
34
(
2007
)
1
,
pp. 97-103
Persistent link: https://www.econbiz.de/10007743764
Saved in:
9
Language Choice in Advertising to Bilinguals: Asymmetric Effects for Multinationals versus Local Firms
Krishna, Aradhna
;
Ahluwalia, Rohini
- In:
Journal of consumer research : JCR ; an …
35
(
2008
)
4
,
pp. 692-705
Persistent link: https://www.econbiz.de/10008151102
Saved in:
10
Extending Culturally Symbolic Brands: A Blessing or a Curse?
Torelli, Carlos J
;
Ahluwalia, Rohini
- In:
Journal of consumer research : JCR ; an …
38
(
2012
)
5
,
pp. 933-948
Persistent link: https://www.econbiz.de/10009827968
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