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MARKOR: A Measure of Market Orientation Excess Behavioral Loyalty for High-Share Brands: Deviations from the Dirichlet Model for Repeat Purchasing
Kohli, Ajay K.; Jauorski, Bernard J.; Kumar, Ajith; … - In: Journal of marketing research : JMR 30 (1993) 4, pp. 478-493
Persistent link: https://www.econbiz.de/10006690576
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Relational Behavior in Business Markets: Implications for Relationship Management
Leuthesser, Lance; Kohli, Ajay K. - In: Journal of business research : JBR 34 (1995) 3, pp. 221-234
Persistent link: https://www.econbiz.de/10006740680
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MARKETING - How Do They Know Their Customers So Well? - Insightful companies mix rich customer data with their understanding of the people behind the transaction.
Davenport, Thomas H.; Harris, Jeanne G.; Kohli, Ajay K. - In: MIT sloan management review 42 (2001) 2, pp. 63-74
Persistent link: https://www.econbiz.de/10006279871
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Heterogeneity in Sales Districts: Beyond Individual-Level Predictors of Satisfaction and Performance
Venkatesh, R.; Challagalla, Goutam; Kohli, Ajay K. - In: Journal of the Academy of Marketing Science 29 (2001) 3, pp. 238-254
Persistent link: https://www.econbiz.de/10006152080
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Reducing Marketing's Conflict With Other Functions: The Differential Effects of Integrating Mechanisms
Maitz, Elliot; Kohli, Ajay K. - In: Journal of the Academy of Marketing Science 28 (2000) 4, pp. 479-492
Persistent link: https://www.econbiz.de/10006152371
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SPECIAL ISSUE ON "SERVING CUSTOMERS AND CONSUMERS EFFECTIVELY IN THE TWENTY-FIRST CENTURY: EMERGING ISSUES AND SOLUTIONS" - Market-Driven Versus Driving Markets
Jaworski, Bernard; Kohli, Ajay K.; Sahay, Arvind - In: Journal of the Academy of Marketing Science 28 (2000) 1, pp. 45-54
Persistent link: https://www.econbiz.de/10006152488
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Product Quality: Impact of Interdepartmental Interactions
Menon, Ajay; Jaworski, Bernard J.; Kohli, Ajay K. - In: Journal of the Academy of Marketing Science 25 (1997) 3, pp. 187-200
Persistent link: https://www.econbiz.de/10006153540
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Influence Strategies in Buying Centers
Venkatesh, R.; Kohli, Ajay K.; Zaltman, Gerald - In: Journal of marketing 59 (1995) 4, pp. 71-82
Persistent link: https://www.econbiz.de/10005995216
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The Influence of Coworker Feedback on Salespeople
Kohli, Ajay K.; Jaworski, Bernard J. - In: Journal of marketing 58 (1994) 4, pp. 82-94
Persistent link: https://www.econbiz.de/10006002291
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Market Orientation: Antecedents and Consequences
Jaworski, Bernard J.; Kohli, Ajay K. - In: Journal of marketing 57 (1993) 3, pp. 53-70
Persistent link: https://www.econbiz.de/10006008200