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Relatedness, Prominence, and Constructive Sponsor Identification
Venkataramani Johar, Gita; Tuan Pham, Michel - In: Journal of marketing research : JMR 36 (1999) 3, pp. 299-312
Persistent link: https://www.econbiz.de/10006665772
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A Varying-Parameter Averaging Model of On-Line Brand Evaluations
Venkataramani Johar, Gita; Jedidi, Kamel; Jacoby, Jacob - In: Journal of consumer research : JCR ; an … 24 (1997) 2, pp. 232
Persistent link: https://www.econbiz.de/10006673235
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Consumer Involvement and Deception from Implied Advertising Claims
Venkataramani Johar, Gita - In: Journal of marketing research : JMR 32 (1995) 3, pp. 267-279
Persistent link: https://www.econbiz.de/10006681253
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Attaining Satisfaction
Cho, Cecile K; Venkataramani Johar, Gita - In: Journal of consumer research : JCR ; an … 38 (2011) 4, pp. 622-632
Persistent link: https://www.econbiz.de/10009848780
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Two Roads to Updating Brand Personality Impressions: Trait Versus Evaluative Inferencing
Johar, Gita Venkataramani; Sengupta, Jaideep; Aaker, … - In: Journal of marketing research : JMR 42 (2005) 4, pp. 458-469
Persistent link: https://www.econbiz.de/10006642899
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Where There Is a Will, Is There a Way? Effects of Lay Theories of Self-Control on Setting and Keeping Resolutions
Mukhopadhyay, Anirban; Johar, Gita Venkataramani - In: Journal of consumer research : JCR ; an … 31 (2005) 4, pp. 779-786
Persistent link: https://www.econbiz.de/10006644488
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Integration of Discrepant Sales Forecasts: The Influence of Plausibility Inferences Based on an Evoked Range
Roggeveen, Anne L.; Johar, Gita Venkataramani - In: Journal of marketing research : JMR 41 (2004) 1, pp. 19-30
Persistent link: https://www.econbiz.de/10006648040
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Taking Stock of Stockbrokers: Exploring Momentum versus Contrarian Investor Strategies and Profiles
Morrin, Maureen; Jacoby, Jacob; Johar, Gita Venkataramani; … - In: Journal of consumer research : JCR ; an … 29 (2002) 2, pp. 188-198
Persistent link: https://www.econbiz.de/10006653797
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Effects of Inconsistent Attribute Information on the Predictive Value of Product Attitudes: Toward a Resolution of Opposing Perspectives
Sengupta, Jaideep; Johar, Gita Venkataramani - In: Journal of consumer research : JCR ; an … 29 (2002) 1, pp. 39-56
Persistent link: https://www.econbiz.de/10006654766
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The Use of Concurrent Disclosures to Correct Invalid Inferences
Johar, Gita Venkataramani; Simmons, Carolyn J. - In: Journal of consumer research : JCR ; an … 26 (2000) 4, pp. 307-322
Persistent link: https://www.econbiz.de/10006663318