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Polysemy in Advertising
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Ritson, Mark
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15
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Marketing : monthly magazine of the Institute of Marketing
82
European journal of marketing : EJM
5
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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European management journal : publ. twice a year for the Scottish Business School
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International journal of advertising : the quarterly review of marketing communications
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The cultural codes of branding
Schroeder, Jonathan E.
- In:
Marketing theory
9
(
2009
)
1
,
pp. 123-126
Persistent link: https://www.econbiz.de/10009870701
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2
The Marketing Power of Emotion
Schroeder, Jonathan E.
- In:
Journal of macromarketing : examining the interactions …
24
(
2004
)
1
,
pp. 59-60
Persistent link: https://www.econbiz.de/10006882545
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3
Privacy and Publicity: Modern Architecture as Mass Media
Colomina, Beatriz
;
Schroeder, Jonathan E.
- In:
Journal of macromarketing : examining the interactions …
15
(
1995
)
1
,
pp. 124-125
Persistent link: https://www.econbiz.de/10006937930
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4
Marketing Modernism in Fin-de-Siécle Europe
Jensen, Robert
;
Schroeder, Jonathan E.
- In:
Journal of macromarketing : examining the interactions …
15
(
1995
)
1
,
pp. 124
Persistent link: https://www.econbiz.de/10006937931
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5
Fables of Abundance: A Cultural History of Advertising in America
Jackson Lears, T.J.
;
Schroeder, Jonathan E.
- In:
Journal of macromarketing : examining the interactions …
15
(
1995
)
1
,
pp. 124
Persistent link: https://www.econbiz.de/10006937932
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6
An ethics of representation for international marketing communication
Schroeder, Jonathan E.
;
Borgerson, Janet L.
- In:
International marketing review
22
(
2005
)
5
,
pp. 578
Persistent link: https://www.econbiz.de/10006233832
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7
The artist and the brand
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
39
(
2005
)
11
,
pp. 1291-1305
Persistent link: https://www.econbiz.de/10006076952
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8
Ethical issues of global marketing: avoiding bad faith in visual representation
Borgerson, Janet L.
;
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
36
(
2002
)
5
,
pp. 570-594
Persistent link: https://www.econbiz.de/10006087608
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9
Interpretative Methodology from Art and Literary Criticism: A Humanistic Approach to Advertising Imagery
Stern, Barbara B.
;
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
28
(
1994
)
8-9
,
pp. 114-132
Persistent link: https://www.econbiz.de/10006104725
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10
The Social Pedagogy of Wall Street: Stock Trading as Political Activism?
Zwick, Detlev
;
Denegri-Knott, Janice
;
Schroeder, Jonathan E.
- In:
Journal of consumer policy : consumer issues in law, …
30
(
2007
)
3
,
pp. 177-200
Persistent link: https://www.econbiz.de/10007756679
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