Narrow search
Showing 1 - 3 of 3
Cover Image
Positive and negative brand beliefs and brand defection-uptake
Winchester, Maxwell; Romaniuk, Jenni; Bogomolova, Svetlana - In: European journal of marketing : EJM 42 (2008) 5, pp. 553-570
Persistent link: https://www.econbiz.de/10008057920
Cover Image
Negative brand beliefs and brand usage
Winchester, Maxwell; Romaniuk, Jenni - In: International journal of market research : JMRS ; the … 50 (2008) 3, pp. 355-376
Persistent link: https://www.econbiz.de/10008210230
Cover Image
It's a Dirichlet World: Modeling Individuals' Loyalties Reveals How Brands Compete, Grow, and Decline
Sharp, Byron; Wright, Malcolm; Dawes, John; Driesener, Carl - In: Journal of advertising research 52 (2012) 2, pp. 203-214
Persistent link: https://www.econbiz.de/10009998274