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Cobbs, Joe
6
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4
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2
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Marketing Review St. Gallen : die neue Thexis-Marketingfachzeitschrift für Theorie und Praxis
3
Sport management review
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ECONIS (ZBW)
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1
Managing a sponsored brand: The importance of sponsorship portfolio congruence
Groza, Mark D
;
Cobbs, Joe
;
Schaefers, Tobias
- In:
International journal of advertising : the quarterly …
31
(
2012
)
1
,
pp. 63-85
Persistent link: https://www.econbiz.de/10009836710
Saved in:
2
Legal battles for sponsorship exclusivity : the cases of the World Cup and NASCAR
Cobbs, Joe
- In:
Sport management review
14
(
2011
)
3
,
pp. 287-296
Persistent link: https://www.econbiz.de/10009890511
Saved in:
3
BERGSCHÄDEN - Auswirkungen veränderter Abbauverfahren auf Bauwerke des Steinkohlenbergbaus -- Lehren aus einem Schadensfall
Fastabend, Michael
;
Fischer, Peter
;
Kähler, Armin
; …
- In:
Glückauf : die Fachzeitschrift für Rohstoff, Bergbau …
142
(
2006
)
11
,
pp. 522-526
Persistent link: https://www.econbiz.de/10007385181
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4
Das Konzept des Long Tail und die Rolle von Nischenartikeln: Ertragspotenziale für den deutschen Versandhandel?
Riekhof, Hans-Christian
;
Schäfers, Tobias
;
Teuber, …
- In:
Jahrbuch Marketing : Trendthemen und Tendenzen
(
2010/11
),
pp. 47-61
Persistent link: https://www.econbiz.de/10009932402
Saved in:
5
Strategisches Social-Media-Measurement : Wege zur Effektivitäts- und Effizienzmessung
Schamari, Julia
;
Schäfers, Tobias
- In:
Marketing Review St. Gallen : die neue …
29
(
2012
)
4
,
pp. 54-59
Persistent link: https://www.econbiz.de/10010016601
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6
Trusted Friends : die Nutzung von Social Media zur Generierung und Förderung von Vertrauen
Gresel, Ronja
;
Schäfers, Tobias
;
Basting, Jochen
- In:
Marketing Review St. Gallen : die neue …
29
(
2012
)
4
,
pp. 22-26
Persistent link: https://www.econbiz.de/10010016606
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7
Consumer preferences for product transparency in emerging markets : lessons learned from India
Moser, Roger
;
Schaefers, Tobias
;
Meise, Jan Niklas
- In:
Marketing Review St. Gallen : die neue …
29
(
2012
)
3
,
pp. 22-27
Persistent link: https://www.econbiz.de/10010003238
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8
Warning Flags on the Race Track: The Global Markets' Verdict on Formula One Sponsorship
Cobbs, Joe
;
Groza, Mark D
;
Pruitt, Stephen W
- In:
Journal of advertising research
52
(
2012
)
1
,
pp. 74-87
Persistent link: https://www.econbiz.de/10009962926
Saved in:
9
Facilitating Sponsorship Channels in the Business Model of Motorsports
Cobbs, Joe
;
Hylton, Melissa
- In:
Journal of marketing channels : ... distribution …
19
(
2012
)
3
,
pp. 173-193
Persistent link: https://www.econbiz.de/10009989740
Saved in:
10
The practice of brand extension through licensing : the Spalding challenge; teaching note and overview for use in class
Cobbs, Joe
;
McKelvey, Stephen
- In:
Sport management review
12
(
2009
)
3
,
pp. 193-198
Persistent link: https://www.econbiz.de/10009890442
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