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Chintagunta, Pradeep K.
57
Chintagunta, Pradeep
22
Dev, Chekitan S.
14
Desai, Preyas
6
Kadiyali, Vrinda
6
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6
Vilcassim, Naufel J.
6
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5
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4
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3
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3
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
23
Journal of marketing research : JMR
16
Management science : journal of the Institute for Operations Research and the Management Sciences
15
Journal of applied econometrics
4
Journal of retailing
4
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
3
Journal of marketing
3
Marketing management : a quarterly business management publication of the American Marketing Association
3
European journal of operational research : EJOR
2
Journal of business research : JBR
2
Journal of econometrics
2
Journal of international business studies : JIBS ; a publication of the Academy of International Business and the Western Business School
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Quantitative marketing and economics : QME
2
The journal of business : B
2
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of management
1
Journal of economics & management strategy : JEMS
1
Journal of marketing theory and practice
1
Journal of the Academy of Marketing Science
1
Journal of the American Statistical Association : JASA
1
Managing service quality : MSQ ; an international journal
1
Review of industrial organization : RIO
1
Review of marketing science
1
The journal of services marketing
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OLC EcoSci
ECONIS (ZBW)
233
RePEc
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Other ZBW resources
5
EconStor
2
USB Cologne (EcoSocSci)
1
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Organization-Environment Relations: A Multidisciplinary Integration and Some Propositions
Li, Mingfang
;
Dev, Chekitan
- In:
International journal of management
14
(
1997
)
1
,
pp. 3-12
Persistent link: https://www.econbiz.de/10006999029
Saved in:
2
MARKETING FORUM - Idea Exchange - Revisiting the Marketing Mix - The Apple Store experience typifies a new vision for marketing
Schultz, Don E
;
Dev, Chekitan
- In:
Marketing management : a quarterly business management …
21
(
2012
)
2
,
pp. 45-48
Persistent link: https://www.econbiz.de/10009991427
Saved in:
3
Service innovation and customer choices in the hospitality industry
Victorino, Liana
;
Verma, Rohit
;
Plaschka, Gerhard
;
Dev, …
- In:
Managing service quality : MSQ ; an international journal
15
(
2005
)
6
,
pp. 555-576
Persistent link: https://www.econbiz.de/10007146704
Saved in:
4
To Look or Book: An Examination of Consumers' Apprehensiveness toward Internet Use
Susskind, Alex M.
;
Bonn, Mark A.
;
Dev, Chekitan S.
- In:
Journal of travel research : a quarterly publication of …
41
(
2003
)
3
,
pp. 256-264
Persistent link: https://www.econbiz.de/10006891214
Saved in:
5
An Empirical Study of Brand Switching for a Retail Service
Morgan, Michael S.
;
Dev, Chekitan S.
- In:
Journal of retailing
70
(
1994
)
3
,
pp. 267-282
Persistent link: https://www.econbiz.de/10006636136
Saved in:
6
A Market-Based Approach for Partner Selection in Marketing Alliances
Dev, Chekitan S.
;
Klein, Saul
;
Fisher, Reed A.
- In:
Journal of travel research : a quarterly publication of …
35
(
1996
)
1
,
pp. 11-17
Persistent link: https://www.econbiz.de/10006933510
Saved in:
7
Choice Between Non-Equity Entry Modes: An Organizational Capability Perspective
Erramilli, M.Krishna
;
Agarwal, Sanjeev
;
Dev, Chekitan S.
- In:
Journal of international business studies : JIBS ; a …
33
(
2002
)
2
,
pp. 223-242
Persistent link: https://www.econbiz.de/10005889867
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8
Managing Marketing Channel Opportunism: The Efficacy of Alternative Governance Mechanisms
Brown, James R.
;
Dev, Chekitan S.
;
Lee, Dong-Jin
- In:
Journal of marketing
64
(
2000
)
2
,
pp. 51-65
Persistent link: https://www.econbiz.de/10005959605
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9
HBR CASE STUDY - The Corporate Brand: Help or Hindrance? Each of Lilypad's boutique hotels has its own sense of place and definition of customer experience. By putting greater emphasis on the corporate brand, the company could gain tremendous scale efficiencies and possibly increase guest visits -- But does one brand really fit all? With commentary by Horst Schulze, Jill Granoff, Kevin Lane ...
Dev, Chekitan S.
- In:
Harvard business review : HBR
(
2008
),
pp. 49-61
Persistent link: https://www.econbiz.de/10007907980
Saved in:
10
The effects of customer and competitor orientations on performance in global markets: a contingency analysis
Zhou, Kevin Zheng
;
Brown, James R.
;
Dev, Chekitan S.
; …
- In:
Journal of international business studies : JIBS ; a …
38
(
2007
)
2
,
pp. 303-319
Persistent link: https://www.econbiz.de/10007728207
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