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Opportunity Cost Neglect
Frederick, Shane; Novemsky, Nathan; Wang, Jing; Dhar, Ravi - In: Journal of consumer research : JCR ; an … 36 (2009) 4, pp. 553-561
Persistent link: https://www.econbiz.de/10008336345
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The Effect of Local Consideration Sets on Global Choice Between Lower Price and Higher Quality
Simonson, Itamar; Nowlis, Stephen; Lemon, Katherine - In: Marketing science : the marketing journal of the … 12 (1993) 4, pp. 357-377
Persistent link: https://www.econbiz.de/10006949295
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Between a rock and a hard place: The failure of the attraction effect among unattractive alternatives
Malkoc, Selin A.; Hedgcock, William; Hoeffler, Steve - In: Journal of consumer psychology : the official journal … 23 (2013) 3, pp. 317-329
Persistent link: https://www.econbiz.de/10010134499
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Discounting Time and Time Discounting: Subjective Time Perception and Intertemporal Preferences
Zauberman, Gal; Kim, B.Kyu; Malkoc, Selin A.; Bettman, … - In: Journal of marketing research : JMR 46 (2009) 4, pp. 543-556
Persistent link: https://www.econbiz.de/10008274865
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Deferring Versus Expediting Consumption: The Effect of Outcome Concreteness on Sensitivity to Time Horizon
Malkoc, Selin A.; Zauberman, Gal - In: Journal of marketing research : JMR 43 (2006) 4, pp. 618-627
Persistent link: https://www.econbiz.de/10007301089