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Wedel, Michel
66
Pieters, Rik
16
Kalyanam, Kirthi
9
Kamakura, Wagner A.
7
DeSarbo, Wayne S.
6
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5
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4
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4
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4
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3
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3
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3
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1
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1
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1
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Journal of marketing research : JMR
23
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
3
Journal of marketing
3
Operations research, Management science : OR MS ; the international literature digest
3
Economics letters
2
Journal of applied econometrics
2
Journal of business research : JBR
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of econometrics
2
Marketing research : a magazine of management and applications
2
Statistica Neerlandica : journal of the Netherlands Society for Statistics and Operations Research
2
European journal of operational research : EJOR
1
Harvard business review : HBR
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of behavioral decision making
1
Journal of the Academy of Marketing Science
1
Journal of the American Statistical Association : JASA
1
MSI reports : working paper series
1
The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
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RePEc
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6
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1
Information Acquisition During Online Decision Making: A Model-Based Exploration Using Eye-Tracking Data
Shi, Savannah Wei
;
Wedel, Michel
;
Pieters, F. G. M. (Rik)
- In:
Management science : journal of the Institute for …
59
(
2013
)
5
,
pp. 1009-1026
Persistent link: https://www.econbiz.de/10010115124
Saved in:
2
Pricing decisions under demand uncertainty: A Bayesian mixture model approach
Kalyanam, Kirthi
- In:
Operations research, Management science : OR MS ; the …
37
(
1997
)
2
,
pp. 163-164
Persistent link: https://www.econbiz.de/10006526414
Saved in:
3
Incorporating Demographic Variables in Brand Choice Models: An Indivisible Alternatives Framework
Kalyanam, Kirthi
;
Putler, Daniel S.
- In:
Marketing science : the marketing journal of the …
16
(
1997
)
2
,
pp. 166
Persistent link: https://www.econbiz.de/10006923276
Saved in:
4
Pricing Decisions Under Demand Uncertainty: A Bayesian Mixture Model Approach
Kalyanam, Kirthi
- In:
Marketing science : the marketing journal of the …
15
(
1996
)
3
,
pp. 207-221
Persistent link: https://www.econbiz.de/10006931991
Saved in:
5
The E-Marketing Mix: A Contribution of the E-Tailing Wars
Kalyanam, Kirthi
;
Mcintyre, Shelby
- In:
Journal of the Academy of Marketing Science
30
(
2002
)
4
,
pp. 487-499
Persistent link: https://www.econbiz.de/10006151470
Saved in:
6
The Perfect Message at the Perfect Moment - Most people don't want to hear from most companies most of the time. That's why it's critical that marketers pinpoint the occasions when customers might truly want to do business with their firms. A new computer-based model called "dialogue marketing" can help take advantage of those crucial moments.
Kalyanam, Kirthi
;
Zweben, Monte
- In:
Harvard business review : HBR
(
2005
),
pp. 112-134
Persistent link: https://www.econbiz.de/10005920103
Saved in:
7
Estimating Irregular Pricing Effects: A Stochastic Spline Regression Approach
Kalyanam, Kirthi
;
Shively, Thomas S.
- In:
Journal of marketing research : JMR
35
(
1998
)
1
,
pp. 16-29
Persistent link: https://www.econbiz.de/10006671490
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8
A Bayesian Approach for Estimating Target Market Potential With Limited Geodemographic Information
Putler, Daniel S.
;
Kalyanam, Kirthi
;
Hodges, James S.
- In:
Journal of marketing research : JMR
33
(
1996
)
2
,
pp. 134-149
Persistent link: https://www.econbiz.de/10006676409
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9
Free Riding and Conflict in Hybrid Shopping Environments: Implications for Retailers, Manufacturers, and Regulators
Kalyanam, Kirthi
;
Tsay, Andy A
- In:
The antitrust bulletin : the journal of American and …
58
(
2013
)
1
,
pp. 19-68
Persistent link: https://www.econbiz.de/10010161949
Saved in:
10
Deconstructing Each Item's Category Contribution
Kalyanam, Kirthi
;
Borle, Sharad
;
Boatwright, Peter
- In:
Marketing science : the marketing journal of the …
26
(
2007
)
3
,
pp. 327-341
Persistent link: https://www.econbiz.de/10007747539
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