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DeSarbo, Wayne S.
29
Desarbo, Wayne S.
10
Jedidi, Kamel
6
Wedel, Michel
6
Grewal, Rajdeep
5
Degeratu, Alexandru M.
3
Fong, Duncan K.H.
3
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Journal of marketing research : JMR
7
Journal of modelling in management
6
Strategic management journal
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
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2
Journal of econometrics
2
European journal of operational research : EJOR
1
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OLC EcoSci
ECONIS (ZBW)
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Dynamic Models Incorporating Individual Heterogeneity: Utility Evolution in Conjoint Analysis
Liechty, John C.
;
Fong, Duncan K.H.
;
Desarbo, Wayne S.
- In:
Marketing science : the marketing journal of the …
24
(
2005
)
2
,
pp. 285-293
Persistent link: https://www.econbiz.de/10006876991
Saved in:
2
Research Notes - The Spatial Representation of Market Information - New behavior-based spatial market segmentation procedure uncovers segments of specialists who differ by stage of innovation adoption.
DeSarbo, Wayne S.
;
Degeratu, Alexandru M.
;
Wedel, Michel
; …
- In:
Marketing science : the marketing journal of the …
20
(
2001
)
4
,
pp. 426-441
Persistent link: https://www.econbiz.de/10006898242
Saved in:
3
Research Notes - The Spatial Representation of Market Information - New behavior-based spatial market segmentation procedure uncovers segments of specialists who differ by stage of innovation adoption.
DeSarbo, Wayne S.
;
Degeratu, Alexandru M.
;
Wedel, Michel
; …
- In:
Marketing science : the marketing journal of the …
20
(
2001
)
4
,
pp. 426-441
Persistent link: https://www.econbiz.de/10006898288
Saved in:
4
A Gravity-Based Multidimensional Scaling Model for Deriving Spatial Structures Underlying Consumer Preference-Choice Judgments
DeSarbo, Wayne S.
;
Kim, Juyoung
;
Choi, S.Chan
; …
- In:
Journal of consumer research : JCR ; an …
29
(
2002
)
1
,
pp. 91-100
Persistent link: https://www.econbiz.de/10006654763
Saved in:
5
The Joint Spatial Representation of Multiple Variabie Batteries Collected in Marketing Research
DeSarbo, Wayne S.
;
Wu, Jianan
- In:
Journal of marketing research : JMR
38
(
2001
)
2
,
pp. 244-253
Persistent link: https://www.econbiz.de/10006658297
Saved in:
6
A Bayesian approach to the spatial representation of market structure from consumer choice data
DeSarbo, Wayne S.
;
Kim, Youngchan
;
Wedel, Michel
;
Fong, …
- In:
European journal of operational research : EJOR
111
(
1998
)
2
,
pp. 285-305
Persistent link: https://www.econbiz.de/10006669394
Saved in:
7
Finite-Mixture Structural Equation Models for Response-Based Segmentation and Unobserved Heterogeneity
Jedidi, Kamel
;
Jagpal, Harsharanjeet S.
;
DeSarbo, Wayne S.
- In:
Marketing science : the marketing journal of the …
16
(
1997
)
1
,
pp. 39-59
Persistent link: https://www.econbiz.de/10006925020
Saved in:
8
Finite-Mixture Structural Equation Models for Response-Based Segmentation and Unobserved Heterogeneity
Jedidi, Kamel
;
Jagpal, Harsharanjeet S.
;
DeSarbo, Wayne S.
- In:
Marketing science : the marketing journal of the …
16
(
1997
)
1
,
pp. 39-59
Persistent link: https://www.econbiz.de/10006925033
Saved in:
9
Hierarchical Bayes Conjoint Analysis: Recovery of Partworth Heterogeneity from Reduced Experimental Designs
Lenk, Peter J.
;
DeSarbo, Wayne S.
;
Green, Paul E.
; …
- In:
Marketing science : the marketing journal of the …
15
(
1996
)
2
,
pp. 173-191
Persistent link: https://www.econbiz.de/10006933417
Saved in:
10
The Spatial Representation of Heterogeneous Consideration Sets
DeSarbo, Wayne S.
;
Jedidi, Kamel
- In:
Marketing science : the marketing journal of the …
14
(
1995
)
3
,
pp. 326
Persistent link: https://www.econbiz.de/10006936062
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