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Legal battles for sponsorship exclusivity : the cases of the World Cup and NASCAR
Cobbs, Joe - In: Sport management review 14 (2011) 3, pp. 287-296
Persistent link: https://www.econbiz.de/10009890511
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Warning Flags on the Race Track: The Global Markets' Verdict on Formula One Sponsorship
Cobbs, Joe; Groza, Mark D; Pruitt, Stephen W - In: Journal of advertising research 52 (2012) 1, pp. 74-87
Persistent link: https://www.econbiz.de/10009962926
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Facilitating Sponsorship Channels in the Business Model of Motorsports
Cobbs, Joe; Hylton, Melissa - In: Journal of marketing channels : ... distribution … 19 (2012) 3, pp. 173-193
Persistent link: https://www.econbiz.de/10009989740
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Managing a sponsored brand: The importance of sponsorship portfolio congruence
Groza, Mark D; Cobbs, Joe; Schaefers, Tobias - In: International journal of advertising : the quarterly … 31 (2012) 1, pp. 63-85
Persistent link: https://www.econbiz.de/10009836710
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The practice of brand extension through licensing : the Spalding challenge; teaching note and overview for use in class
Cobbs, Joe; McKelvey, Stephen - In: Sport management review 12 (2009) 3, pp. 193-198
Persistent link: https://www.econbiz.de/10009890442
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The practice of brand extension through licensing : the Spalding challenge
Cobbs, Joe; McKelvey, Stephen - In: Sport management review 12 (2009) 3, pp. 185-192
Persistent link: https://www.econbiz.de/10009890443