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Hierarchical Bayes Conjoint Analysis: Recovery of Partworth Heterogeneity from Reduced Experimental Designs
Lenk, Peter J.; DeSarbo, Wayne S.; Green, Paul E.; … - In: Marketing science : the marketing journal of the … 15 (1996) 2, pp. 173-191
Persistent link: https://www.econbiz.de/10006933417
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Cluster-based market segmentation: Some further comparisons of alternative approaches
Green, Paul E.; Schaffer, Catherine M. - In: Journal of the Market Research Society : JMRS 40 (1998) 2, pp. 155-164
Persistent link: https://www.econbiz.de/10006700850
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A comparison of alternative approaches to cluster-based market segmentation
Green, Paul E.; Krieger, Abba M. - In: Journal of the Market Research Society : JMRS 37 (1995) 3, pp. 221-240
Persistent link: https://www.econbiz.de/10006708169
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A simple approach to target market advertising strategy
Green, Paul E.; Krieger, Abba M. - In: Journal of the Market Research Society : JMRS 35 (1993) 2, pp. 161-170
Persistent link: https://www.econbiz.de/10006712880
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A tactical model for resource allocation and its application to advertising budgeting
Krieger, Abba M.; Green, Paul E. - In: European journal of operational research : EJOR 170 (2006) 3, pp. 935-949
Persistent link: https://www.econbiz.de/10006641023
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Theory and Practice Go Hand in Hand: A Tribute to Richard Johnson's Contributions to Marketing Research Methodology
Green, Paul E. - In: Journal of marketing research : JMR 42 (2005) 3, pp. 254
Persistent link: https://www.econbiz.de/10006643246
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The Journal of Marketing Research: Its Initiation, Growth, and Knowledge Dissemination
Green, Paul E.; Johnson, Richard M.; Neal, William D. - In: Journal of marketing research : JMR 40 (2003) 1, pp. 1-9
Persistent link: https://www.econbiz.de/10006651499
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E DECISIONS AND FORECASTING - Thirty years of conjoint analysis: Reflections and prospects - Ee:140
Green, Paul E.; Krieger, Abba M.; Wind, Yoram - In: Operations research, Management science : OR MS ; the … 42 (2002) 5, pp. 557-560
Persistent link: https://www.econbiz.de/10006508183
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The 1970s - Benefit Bundle Analysis - April 1972, Volume 12, No. 2, pages 31-36 - By finding different product attributes, Green, Wind, and Jain find that relevant consumer appeals can be addressed to appropriate market segments.
Green, Paul E.; Wind, Yoram; Jain, Arun K. - In: Journal of advertising research 40 (2000) 6, pp. 32-38
Persistent link: https://www.econbiz.de/10006514306
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Attribute Importance Weights Modification in Assessing a Brand's Competitive Potential
Green, Paul E.; Krieger, Abba M. - In: Marketing science : the marketing journal of the … 14 (1995) 3, pp. 253-270
Persistent link: https://www.econbiz.de/10006936065