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International journal of production economics
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OLC EcoSci
ECONIS (ZBW)
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Comparative Versus Noncomparative Advertising: A Meta-Analysis
Grewal, Dhruv
;
Kavanoor, Sukumar
;
Fern, Edward F.
; …
- In:
Journal of marketing
61
(
1997
)
4
,
pp. 1-15
Persistent link: https://www.econbiz.de/10005981655
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Contract costing in outsourcing enterprises: Exploring the benefits of discrete-event simulation
Liston, Paul
;
Byrne, James
;
Byrne, P.J.
;
Heavey, Cathal
- In:
International journal of production economics
110
(
2007
)
1
,
pp. 97-114
Persistent link: https://www.econbiz.de/10007795286
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