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Do we fully understand the critical success factors of customer satisfaction with industrial goods? : extending Festge and Schwaiger's model to account for unobserved heterogeneity
Sarstedt, Marko; Schwaiger, Manfred; Ringle, Christian M. - In: Journal of business market management : jbm 3 (2009) 3, pp. 185-206
Persistent link: https://www.econbiz.de/10009049767
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Corporate branding in a turbulent environment
Schwaiger, Manfred; Sarstedt, Marko - In: The journal of brand management : an international journal 19 (2011) 3, pp. 179-182
Persistent link: https://www.econbiz.de/10009809122
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On the value relevance of customer satisfaction. Multiple drivers and multiple markets
Raithel, Sascha; Sarstedt, Marko; Scharf, Sebastian; … - In: Journal of the Academy of Marketing Science 40 (2012) 4, pp. 509-526
Persistent link: https://www.econbiz.de/10009977653
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Wissenschaftliche Beiträge - Analyse der Fanzufriedenheit im Profifußball — Entwicklung und Validierung eines Messinstruments
Sarstedt, Marko; Schwaiger, Manfred; Schwarzer, Philipp - In: Wirtschaftswissenschaftliches Studium : WiSt ; … 38 (2009) 7, pp. 334-339
Persistent link: https://www.econbiz.de/10008282329
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Art for the Sake of the Corporation: Audi, BMW Group, DaimlerChrysler, Montblanc, Siemens, and Volkswagen Help Explore the Effect of Sponsorship on Corporate Reputations
Schwaiger, Manfred; Sarstedt, Marko; Taylor, Charles R - In: Journal of advertising research 50 (2010) 1, pp. 77-91
Persistent link: https://www.econbiz.de/10008427953
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Structural modeling of heterogeneous data with partial least squares
Rigdon, Edward E.; Ringle, Christian M.; Sarstedt, Marko - In: Review of marketing research 7 (2010), pp. 255-296
Persistent link: https://www.econbiz.de/10009957641
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An assessment of the use of partial least squares structural equation modeling in marketing research
Hair, Joe F.; Sarstedt, Marko; Ringle, Christian M.; … - In: Journal of the Academy of Marketing Science 40 (2012) 3, pp. 414-434
Persistent link: https://www.econbiz.de/10009845003
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Disentangling the Effects of Team Competences, Team Adaptability, and Client Communication on the Performance of Management Consulting Teams
Klarner, Patricia; Sarstedt, Marko; Hoeck, Michael; … - In: Long range planning : LRP ; international journal of … 46 (2013) 3, pp. 258-286
Persistent link: https://www.econbiz.de/10010119214
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PLS path modeling and evolutionary segmentation
Ringle, Christian M.; Sarstedt, Marko; Schlittgen, Rainer; … - In: Journal of business research : JBR 66 (2013) 9, pp. 1318-1324
Persistent link: https://www.econbiz.de/10010121563
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Kontaktstudium - Heterogenität in varianzbasierter Strukturgleichungsmodellierung — Eine Analyseprozedur zur systematischen Anwendung von FIMIX-PLS.
Sarstedt, Marko; Ringle, Christian M. - In: Marketing : ZFP ; journal of research and management 30 (2008) 4, pp. 239
Persistent link: https://www.econbiz.de/10008151866