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A Conjoint Approach for Consumer- and Firm-Level Brand Valuation
Ferjani, Madiha; Jedidi, Kamel; Jagpal, Sharan - In: Journal of marketing research : JMR 46 (2009) 6, pp. 846-863
Persistent link: https://www.econbiz.de/10008340002
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Measuring Heterogeneous Reservation Prices for Product Bundles - This paper develops a new methodology for measuring the joint distribution of reservation prices for products and bundles.
Jedidi, Kamel; Jagpal, Sharan; Manchanda, Puneet - In: Marketing science : the marketing journal of the … 22 (2003) 1, pp. 107-130
Persistent link: https://www.econbiz.de/10006889613
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Probabilistic Subset-Conjunctive Models for Heterogeneous Consumers
Jedidi, Kamel; Kohli, Rajeev - In: Journal of marketing research : JMR 42 (2005) 4, pp. 483-494
Persistent link: https://www.econbiz.de/10006642897
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D MODELING AND SYSTEMS ANALYSIS - Measuring heterogeneous reservation prices for product bundles Df:110
Jedidi, Kamel; Jagpal, Sharan; Manchanda, Puneet - In: Operations research, Management science : OR MS ; the … 43 (2003) 5, pp. 563-566
Persistent link: https://www.econbiz.de/10006505384
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E: DECISIONS, PREDICTIONS, AND STATISTICS - Managing advertising and promotion for long-run profitability Ec:140
Jedidi, Kamel; Gupta, Sunil; Mela, Carl F. - In: Operations research, Management science : OR MS ; the … 39 (1999) 5, pp. 537-540
Persistent link: https://www.econbiz.de/10006517948
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A Hierarchical Bayesian Methodology for Treating Heterogeneity in Structural Equation Models - We develop a framework for modeling multiple sources of mean and covariance heterogeneity in structural equation models and formulate MCMC methods for Bayesian inference in such models.
Ansari, Asim; Jedidi, Kamel; Jagpal, Sharan - In: Marketing science : the marketing journal of the … 19 (2000) 4, pp. 328-347
Persistent link: https://www.econbiz.de/10006904287
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Finite-Mixture Structural Equation Models for Response-Based Segmentation and Unobserved Heterogeneity
Jedidi, Kamel; Jagpal, Harsharanjeet S.; DeSarbo, Wayne S. - In: Marketing science : the marketing journal of the … 16 (1997) 1, pp. 39-59
Persistent link: https://www.econbiz.de/10006925020
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Finite-Mixture Structural Equation Models for Response-Based Segmentation and Unobserved Heterogeneity
Jedidi, Kamel; Jagpal, Harsharanjeet S.; DeSarbo, Wayne S. - In: Marketing science : the marketing journal of the … 16 (1997) 1, pp. 39-59
Persistent link: https://www.econbiz.de/10006925033
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The Spatial Representation of Heterogeneous Consideration Sets
DeSarbo, Wayne S.; Jedidi, Kamel - In: Marketing science : the marketing journal of the … 14 (1995) 3, pp. 326
Persistent link: https://www.econbiz.de/10006936062