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The impact of job satisfaction, adaptive selling behaviors and customer orientation on salesperson's performance: exploring the moderating role of selling experience
Singh, Ramendra; Das, Gopal - In: The journal of business & industrial marketing 28 (2013) 7, pp. 554-564
Persistent link: https://www.econbiz.de/10010175502
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Impact of Store Personality Antecedents on Store Personality Dimensions: An Empirical Study of Department Retail Brands
Das, Gopal; Guin, Kalyan Kumar; Datta, Biplab - In: Global business review 14 (2013) 3, pp. 471-486
Persistent link: https://www.econbiz.de/10010181141
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From brands in general to retail brands : a review and future agenda for brand personality mearsurement
Das, Gopal; Datta, Biplab; Guin, Kalyan Kumar - In: The marketing review 12 (2012) 1, pp. 91-106
Persistent link: https://www.econbiz.de/10010003180
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Impact of retailer personality on consumer-based retailer equity: An empirical study of retail brands
Das, Gopal; Datta, Biplab; Guin, Kalyan Kumar - In: Asia Pacific journal of marketing and logistics 24 (2012) 4, pp. 619-640
Persistent link: https://www.econbiz.de/10010013844