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When Do Losses Loom Larger Than Gains?
Ariely, Dan; Huber, Joel; Wertenbroch, Klaus - In: Journal of marketing research : JMR 42 (2005) 2, pp. 134-138
Persistent link: https://www.econbiz.de/10006644324
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Option Attachment: When Deliberating Makes Choosing Feel like Losing
Carmon, Ziv; Wertenbroch, Klaus; Zeelenberg, Marcel - In: Journal of consumer research : JCR ; an … 30 (2003) 1, pp. 15-29
Persistent link: https://www.econbiz.de/10006650403
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Measuring Consumers' Willingness to Pay at the Point of Purchase
Wertenbroch, Klaus; Skiera, Bernd - In: Journal of marketing research : JMR 39 (2002) 2, pp. 228-241
Persistent link: https://www.econbiz.de/10006654131
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G: ORGANIZATIONAL BEHAVIOR - Consumption self-control by rationing purchase quantities of virtue and vice Gc:140
Wertenbroch, Klaus - In: Operations research, Management science : OR MS ; the … 39 (1999) 5, pp. 579-580
Persistent link: https://www.econbiz.de/10006517936
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Consumption Self-Control by Rationing Purchase Quantities of Virtue and Vice - To control their consumption, consumers pay more for less of what they like too much
Wertenbroch, Klaus - In: Marketing science : the marketing journal of the … 17 (1998) 4, pp. 317-337
Persistent link: https://www.econbiz.de/10006916234
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Indeterminacy and Live Television
Vosgerou, Joachim; Wertenbroch, Klaus; Carmon, Ziv - In: Journal of consumer research : JCR ; an … 32 (2006) 4, pp. 487-495
Persistent link: https://www.econbiz.de/10007223091
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On the Perceived Value of Money: The Reference Dependence of Currency Numerosity Effects
Wertenbroch, Klaus; Soman, Dilip; Chattopadhyay, Amitava - In: Journal of consumer research : JCR ; an … 34 (2007) 1, pp. 1-10
Persistent link: https://www.econbiz.de/10007743773
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Self-Signaling and the Costs and Benefits of Temptation in Consumer Choice
Dhar, Ravi; Wertenbroch, Klaus - In: Journal of marketing research : JMR 49 (2012) 1, pp. 15-26
Persistent link: https://www.econbiz.de/10009830380