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Developing strategic orientation in China: antecedents and consequences of market and innovation orientations
Zhou, Kevin Zheng; Gao, Gerald Yong; Yang, Zhilin; Zhou, Nan - In: Journal of business research : JBR 58 (2005) 8, pp. 1049-1058
Persistent link: https://www.econbiz.de/10006713880
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Assessing Measurement Invariance of Export Market Orientation: A Study of Chinese and Non-Chinese Firms in China
Murray, Janet Y.; Gao, Gerald Yong; Kotabe, Masaaki; … - In: Journal of international marketing 15 (2007) 4, pp. 41-62
Persistent link: https://www.econbiz.de/10007874420
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Performance of Multinational Firms’ Subsidiaries: Influences of Cumulative Experience
Gao, Gerald Yong; Pan, Yigang; Lu, Jiangyong; Tao, Zhigang - In: Management international review : mir ; journal of … 48 (2008) 6, pp. 749-768
Persistent link: https://www.econbiz.de/10008170496
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A ORGANIZATIONAL DYNAMICS - Developing strategic orientation in China: Antecedents and consequences of market and innovation orientations Af:170
Zhou, Kevin Zheng; Gao, Gerald Yong; Yang, Zhilin; Zhou, Nan - In: Operations research, Management science : OR MS ; the … 46 (2006) 2, pp. 127-130
Persistent link: https://www.econbiz.de/10007269590
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Market Share Performance of Foreign and Domestic Brands in China
Gao, Gerald Yong; Pan, Yigang; Tse, David K.; Yim, Chi … - In: Journal of international marketing 14 (2006) 2, pp. 32-51
Persistent link: https://www.econbiz.de/10007257200
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Reducing distributor opportunism in the export market: Effects of monitoring mechanisms, norm-based information exchange, and market orientation
Ju, Min; Murray, Janet Y.; Kotabe, Masaaki; Gao, Gerald Yong - In: Journal of world business : JWB 46 (2011) 4, pp. 487-497
Persistent link: https://www.econbiz.de/10009291438
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A “strategy tripod” perspective on export behaviors: Evidence from domestic and foreign firms based in an emerging economy
Gao, Gerald Yong; Murray, Janet Y; Kotabe, Masaaki; Lu, … - In: Journal of international business studies : JIBS ; a … 41 (2010) 6, pp. 1090-1092
Persistent link: https://www.econbiz.de/10008434379
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The pace of MNEs’ sequential entries: Cumulative entry experience and the dynamic process
Gao, Gerald Yong; Pan, Yigang - In: Journal of international business studies : JIBS ; a … 41 (2010) 9, pp. 1572-1581
Persistent link: https://www.econbiz.de/10008733861
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Market orientation and performance of export ventures: the process through marketing capabilities and competitive advantages
Murray, Janet Y.; Gao, Gerald Yong; Kotabe, Masaaki - In: Journal of the Academy of Marketing Science 39 (2011) 2, pp. 252-270
Persistent link: https://www.econbiz.de/10008814779
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Asia and global business
Gao, Gerald Yong; Murray, Janet Y; Kotabe, Masaaki; Lu, … - In: Journal of international business studies : JIBS ; a … 41 (2010) 3, pp. 373-377
Persistent link: https://www.econbiz.de/10008395139