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Marketing capabilities and innovation-based strategies for environmental sustainability: An exploratory investigation of B2B firms
Mariadoss, Babu John; Tansuhaj, Patriya Silpakit; … - In: Industrial marketing management : the international … 40 (2011) 8, pp. 1305-1319
Persistent link: https://www.econbiz.de/10009806456
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A Comparative Study of the Use of "Iconic" versus "Generic" Advertising Images for Destination Marketing
Litvin, Stephen W.; Mouri, Nacef - In: Journal of travel research : a quarterly publication of … 48 (2009) 2, pp. 152-161
Persistent link: https://www.econbiz.de/10008319051
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Alliance portfolios and shareholder value in post-IPO firms: The moderating roles of portfolio structure and firm-level uncertainty
Mouri, Nacef; Sarkar, M.B.; Frye, Melissa - In: Journal of business venturing 27 (2012) 3, pp. 355-372
Persistent link: https://www.econbiz.de/10009834095
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A Comparative Study of the Use of “Iconic” versus “Generic” Advertising Images for Destination Marketing
Litvin, Stephen; Mouri, Nacef - In: Journal of travel research : a quarterly publication of … 48 (2009) 2, pp. 152-162
Persistent link: https://www.econbiz.de/10008414592