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Too much of a good thing: The impact of product variety on operations and sales performance
Wan, Xiang; Evers, Philip T.; Dresner, Martin E. - In: Journal of operations management : publ. quarterly by … 30 (2012) 4, pp. 316-325
Persistent link: https://www.econbiz.de/10009961971
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Assessing the price effects of airline alliances on parallel routes
Wan, Xiang; Zou, Li; Dresner, Martin - In: Transportation research / E : an international journal 45 (2009) 4, pp. 627-641
Persistent link: https://www.econbiz.de/10008257341
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A framework for optimising the cost and performance of concept testing
Peng, Ling; Li, Chunyu; Wan, Xiang - In: Journal of marketing management : MM 28 (2012) 7, pp. 1000-1014
Persistent link: https://www.econbiz.de/10009994560
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Cost-Sensitive Learning via Priority Sampling to Improve the Return on Marketing and CRM Investment
Cui, Geng; Wong, Man; Wan, Xiang - In: Journal of management information systems : JMIS 29 (2012) 1, pp. 341-375
Persistent link: https://www.econbiz.de/10010015013
Cover Image
Assessing the price effects of airline alliances on parallel routes
Wan, Xiang; Zou, Li; Dresner, Martin - In: Transportation research / E : an international journal 45 (2009) 4, pp. 627-642
Persistent link: https://www.econbiz.de/10008744541