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A Gender Comparison of Food Shopper Typologies
Mortimer, Gary - In: Journal of international food & agribusiness marketing … 25 (2013) 4, pp. 267-286
Persistent link: https://www.econbiz.de/10010161553
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Rolling in the aisles: a comparative study of male and female grocery shopper typologies
Mortimer, Gary - In: The international review of retail, distribution and … 23 (2013) 1, pp. 1-30
Persistent link: https://www.econbiz.de/10010072046
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Toward a shopping typology of primary male grocery shoppers
Mortimer, Gary - In: International journal of retail & distribution management 40 (2012) 10, pp. 790-811
Persistent link: https://www.econbiz.de/10010013702
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Supermarket consumers and gender differences relating to their perceived importance levels of store characteristics
Mortimer, Gary; Clarke, Peter - In: Journal of retailing and consumer services 18 (2011) 6, pp. 575-586
Persistent link: https://www.econbiz.de/10009331037