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Cultural drivers and trust outcomes of consumer perceptions of organizational unethical marketing behavior
Leonidou, Leonidas C.; Leonidou, Constantinos N.; … - In: European journal of marketing : EJM 47 (2013) 3, pp. 525-556
Persistent link: https://www.econbiz.de/10010099466
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Fifteen Good Years
Coudounaris, Dafnis; Kvasova, Olga; Leonidou, Leonidas C.; … - In: Management international review : mir ; journal of … 49 (2009) 5, pp. 671-684
Persistent link: https://www.econbiz.de/10008335901
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Business Unethicality as an Impediment to Consumer Trust: The Moderating Role of Demographic and Cultural Characteristics
Leonidou, Leonidas C.; Kvasova, Olga; Leonidou, … - In: Journal of business ethics : JOBE 112 (2013) 3, pp. 397-415
Persistent link: https://www.econbiz.de/10010069154
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Consumers' Attitudes toward Products and Associated Marketing Unethicality as Predictors of Buying and Using Preferences: The Case of Russia
Kvasova, Olga - In: Journal of East-West business 18 (2012) 2, pp. 95-132
Persistent link: https://www.econbiz.de/10010013091
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Antecedents and outcomes of consumer environmentally friendly attitudes and behaviour
Leonidou, Leonidas; Leonidou, Constantinos; Kvasova, Olga - In: Journal of marketing management : MM 26 (2010) 13, pp. 1319-1345
Persistent link: https://www.econbiz.de/10008744921
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Personal uses and perceived social and economic effects of advertising in Bulgaria and Romania
Petrovici, Dan; Marinova, Svetla; Marinov, Marin; Lee, Nick - In: International marketing review 24 (2007) 5, pp. 539-562
Persistent link: https://www.econbiz.de/10007797763
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Determinants and antecedents of general attitudes towards advertising: A study of two EU accession countries
Petrovici, Dan; Marinov, Marin - In: European journal of marketing : EJM 41 (2007) 3, pp. 307-326
Persistent link: https://www.econbiz.de/10007720242
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Reasoned Action and Food Choice in a Transitional Economy
Petrovici, Dan; Paliwoda, Stanley - In: Journal of East-West business 14 (2008) 3-4, pp. 249-270
Persistent link: https://www.econbiz.de/10008176824
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Consumer Attitudes Toward Advertising in Bulgaria and Romania
Marinov, Marin; Petrovici, Dan; Marinova, Svetla - In: Journal of euro-marketing 17 (2007) 2, pp. 81-94
Persistent link: https://www.econbiz.de/10008155185
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Consumer Attitudes Toward Advertising in Bulgaria and Romania
Marinov, Marin; Petrovici, Dan; Marinova, Svetla - In: Journal of euro-marketing 17 (2008) 2, pp. 81-94
Persistent link: https://www.econbiz.de/10008157269